{"id":9455,"date":"2023-07-03T11:24:00","date_gmt":"2023-07-03T09:24:00","guid":{"rendered":"https:\/\/www.sendinblue.com\/?p=9455"},"modified":"2023-07-27T16:45:34","modified_gmt":"2023-07-27T14:45:34","slug":"how-to-send-a-mass-email-with-gmail","status":"publish","type":"post","link":"https:\/\/www.sendinblue.com\/blog\/how-to-send-a-mass-email-with-gmail\/","title":{"rendered":"How to Send Mass Email in Gmail"},"content":{"rendered":"\n
You can send mass email with Gmail using a browser extension (for free). We\u2019ll show you how \u2014 and explain why <\/strong>email marketing software<\/strong><\/a> is a better option.<\/strong><\/p>\n\n\n\n Mass email (also known as bulk email) is when you send an email to a large number of contacts. It could be an email marketing campaign to generate leads or drive sales, or follow-ups with your clients.<\/p>\n\n\n\n It’s possible to send mass emails through a free email service provider like Gmail or Outlook but you risk having your emails land in subscribers\u2019 spam folders. You also won\u2019t be able to send highly personalized emails or customize email designs to fit your brand.<\/p>\n\n\n\n Before you begin you\u2019ll need a free Google account<\/a>. Your Gmail account and other tools like Google Docs and Google Slides are part of the Google Workspace suite of online tools (formerly known as G Suite).<\/p>\n\n\n\n Your first step starts with installing a free mail merge extension.<\/p>\n\n\n\n Mail merge is a way to send personalized mass emails by combining personal data taken from a subscriber list such as an email, first name and business address.<\/p>\n\n\n\n <\/p>\n\n\n\n You\u2019ll need to install a Google Workspace extension to add mail merge features to Gmail to send bulk emails.<\/p>\n\n\n\n We recommend a popular mail merge addon called Yet Another Mail Merge.<\/p>\n\n\n\n <\/p>\n\n\n\n Then select Allow<\/strong> in the popup window to give YAMM permission to access your contacts and edit documents.<\/p>\n\n\n\n Open Gmail<\/strong> and write out the content<\/strong> of your email.<\/p>\n\n\n\n Include a greeting line at the top of the body of your email that can be personalized to include the formal address and first name of your email recipients.<\/p>\n\n\n\n <\/p>\n\n\n\n Include the content you\u2019d like to personalize for each email recipient in your email blast<\/a> using a keyword wrapped by curly brackets like this: \u201c{{First Name}}\u201d<\/p>\n\n\n\n Use a spreadsheet to help you organize your contact information.<\/p>\n\n\n\n Within Gmail click on the <\/strong>Google Apps menu in the top right corner of your screen. Select the Drive icon to open Google Drive.<\/p>\n\n\n\n <\/p>\n\n\n\n Create a new Google Sheet<\/strong> or upload an excel spreadsheet (or a .csv file) if you already have your subscriber list ready.<\/p>\n\n\n\n <\/p>\n\n\n\n Each column in your spreadsheet should have a heading that describes the type of information you have in your subscriber list. <\/p>\n\n\n\n Here\u2019s an example:<\/p>\n\n\n\n <\/p>\n\n\n\n Personalized content in the email draft like \u201c{{First Name}}\u201d should have the heading perfectly match the text inside the set of curly brackets.<\/p>\n\n\n\n NB<\/strong>: At least one of your columns should include an email list.<\/p>\n\n\n\n Click on the Extensions <\/strong>tab in the main menu at top of your Google Sheet.<\/p>\n\n\n\n Select Yet Another Mail Merge: Mail Merge for Gmail<\/strong> and then choose Start Mail Merge<\/strong> from the drop down menu.<\/p>\n\n\n\n <\/p>\n\n\n\n Type in the Sender Name<\/strong> so your recipients know who sent them an email.<\/p>\n\n\n\n Select the email draft you prepared under Email Template<\/strong>.<\/p>\n\n\n\n You can now send your emails out or schedule them to be sent later. <\/p>\n\n\n\n <\/p>\n\n\n\n The free version of YAMM limits you to sending just 50 emails at a time.<\/p>\n\n\n\n If you have more than 50 recipients, use a free email marketing tool like Brevo (formerly Sendinblue).<\/p>\n\n\n\nHow to send mass email in Gmail<\/h2>\n\n\n\n
Step 1: Install a Mail Merge extension<\/h3>\n\n\n\n
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Visit the YAMM installation page<\/a> and click the Install <\/strong>button.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n
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Step 2: Draft your message<\/h3>\n\n\n\n
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Step 3: Prepare your subscriber list<\/h3>\n\n\n\n
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Step 4: Start Mail Merge<\/h3>\n\n\n\n
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Step 5: Send Mass Email<\/h3>\n\n\n\n
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