{"id":99278,"date":"2023-07-26T18:26:13","date_gmt":"2023-07-26T16:26:13","guid":{"rendered":"https:\/\/www.sendinblue.com\/?p=99278"},"modified":"2023-08-21T14:26:51","modified_gmt":"2023-08-21T12:26:51","slug":"cheap-email-marketing","status":"publish","type":"post","link":"https:\/\/www.sendinblue.com\/blog\/cheap-email-marketing\/","title":{"rendered":"19 Best Cheap Email Marketing Services (August 2023)"},"content":{"rendered":"\n

Email marketing doesn\u2019t have to be expensive. In fact, it\u2019s one of the most affordable ways to connect with your audience and generate more sales. There are plenty of <\/strong>cheap email marketing services<\/strong> out there, each with their own <\/strong>pricing plans<\/strong> and feature offering. It\u2019s just a matter of finding the right fit for you and your business.<\/strong> <\/p>\n\n\n\n

To help you out, we\u2019ve compiled a list of the best and the cheapest options available. <\/p>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n\n \n\n<\/tr>\n\n\n\n\n\n\n<\/tr>\n\n\n\n
Email service<\/th>\nFree plan<\/th>\nCheapest plan<\/th>\n5,000 contacts<\/th>\n20,000 contacts<\/th>\n50,000 contacts<\/th>\n100,000 contacts<\/th>\n500,000 contacts<\/th>\n\n<\/tr>
Brevo (formerly Sendinblue)<\/strong><\/a><\/td>\n9,000\nemails\n<\/strong>

Unlimited contacts\n<\/strong><\/p><\/td>\n

$25 for 20,000 emails \n<\/strong>

Unlimited contacts\n<\/strong><\/p><\/td>\n

Free<\/strong><\/td>\n$25\n<\/strong><\/td>\n$49\n<\/strong><\/td>\n$69\n<\/strong><\/td>\n$399\n<\/strong><\/td>\n<\/tr>\n
HubSpot<\/a><\/td>\n2,000 emails\n

1 Million contacts\n<\/p><\/td>\n

$50 for 1,000 contacts\n<\/td>\n$96\n<\/td>\n$336<\/td>\n$816\n<\/td>\n$1,616<\/td>\n$4,440<\/td>\n<\/tr>\n
Mailchimp<\/a><\/td>\n1,000 emails\n

500 contacts<\/p><\/td>\n

$13 for\n500 contacts<\/td>\n$69<\/td>\n$220<\/td>\n$350<\/td>\nCustom quote<\/td>\nCustom quote<\/td><\/tr>\n\n
Constant Contact<\/a><\/td>\nX<\/td>\n<\/td>$12 for 500 contacts<\/td>\n$55<\/td>\n$130<\/td>\n$300<\/td>\nCustom quote<\/td>\nCustom quote<\/td>\n<\/tr>\n\n\n
Mailerlite<\/a><\/td>\n12,000 emails\n

1,000 contacts<\/p><\/td>\n

$10 for 1,000 contacts\n<\/td>\n$32\n<\/td>\n$119<\/td>\n$239<\/td>\n$425<\/td>\n$1,881<\/td>\n<\/tr>\n
GetResponse<\/a><\/td>\nUnlimited emails

500 contacts<\/p><\/td>\n

$19 for 1,000 contacts<\/td>\n$54<\/td>\n$174<\/td>\n$299<\/td>\n$539<\/td>\nCustom quote<\/td><\/tr>\n
SendGrid<\/a><\/td>\n6,000 emails\n

2,000 contacts<\/p><\/td>\n

$15 for 5,000 contacts<\/td>\n$15<\/td>\n$50<\/td>\n$120<\/td>\n$200<\/td>\nCustom quote<\/td>\n<\/tr>\n
Aweber<\/a><\/td>\n3,000 emails\n

500 contacts<\/p><\/td>\n

$19.99 for 500 contacts<\/td>\n$49.99<\/td>\n$149.99<\/td>\nCustom quote<\/td>\nCustom quote<\/td>\nCustom quote<\/td><\/tr>\n\n
Omnisend<\/a><\/td>\n500 emails

250 contacts<\/p><\/td>\n

$16 for 500 contacts<\/td>\n$65<\/td>\n$230<\/td>\n$330<\/td>\n$720<\/td>\nCustom quote<\/td><\/tr>\n
Sendpulse<\/a><\/td>\n15,000 emails

500 contacts<\/p><\/td>\n

$8 for 500 contacts<\/td>\n$35<\/td>\n$90<\/td>\n$191<\/td>\n$322<\/td>\n$840<\/td>\n<\/tr>\n
Mailjet<\/a><\/td>\n6,000 emails

Unlimited contacts<\/p><\/td>\n

$15 for 15,000 emails<\/td>\n$15<\/td>\n$35<\/td>\n$35<\/td>\n$95<\/td>\n$425<\/td>\n<\/tr>\n
EmailOctopus<\/a><\/td>\n10,000 emails

2,500 contacts<\/p><\/td>\n

$8 for 500 contacts<\/td>\n$24<\/td>\n$65<\/td>\n$150<\/td>\n$290<\/td>\n$1,270<\/td>\n<\/tr>\n
Benchmark<\/a><\/td>\n250 emails

500 contacts<\/p><\/td>\n

$15 for 500 contacts<\/td>\n$58<\/td>\n$138<\/td>\n$279<\/td>\n$499<\/td>\nCustom quote<\/td><\/tr>\n\n
Sender<\/a><\/td>\n15,000 emails

2,500 contacts<\/p><\/td>\n

$10 for 2,500 contacts<\/td>\n$22<\/td>\n$83<\/td>\n$168<\/td>\n$299<\/td>\nCustom quote<\/td>\n<\/tr>\n
RedCappi<\/a><\/td>\nUnlimited emails

100 contacts<\/p><\/td>\n

$10 for 500 contacts<\/td>\n$34<\/td>\n$99<\/td>\n$198<\/td>\n$499<\/td>\n$1,398<\/td><\/tr>\n\n
ActiveCampaign<\/a><\/td>\n14-day trial<\/td>\n$15 for 500 contacts<\/td>\n$99<\/td>\n$286<\/td>\n$424<\/td>\n$687<\/td>\nCustom quote<\/td>\n\n<\/tr>\n
Pabbly<\/a><\/td>\nUnlimited emails

100 contacts<\/p><\/td>\n

$29 for 5,000 contacts<\/td>\n$99<\/td>\n$99<\/td>\n$99<\/td>\n$179<\/td>\n$829<\/td>\n\n<\/tr><\/tbody>\n<\/table>\n<\/figure>\n\n\n\n

Something to be aware of is that while many of the above email marketing services offer unlimited monthly email sends on their cheapest plans, you\u2019re only able to send unlimited emails to your contact list<\/strong>, which is typically the limiting factor on entry-level plans.<\/p>\n\n\n\n

With Brevo, your contact storage will always be unlimited. Instead, you pay for the volume of emails you send, starting at $25 for 20,000 emails per month.<\/p>\n\n\n\n

The best cheap email marketing services to save you money<\/h2>\n\n\n\n

1. Brevo (formerly Sendinblue)<\/h3>\n\n\n\n

Brevo is an excellent choice of cheap email marketing platform. It offers a range of digital marketing tools, perfect for small businesses, ecommerce giants, and everything in between. You can mix and match the various features to suit your own needs and budget.<\/p>\n\n\n\n

Brevo is more value oriented compared to other email marketing services<\/a> because we don\u2019t charge you for storing your contacts, only for the number of emails you send. (We don\u2019t think it\u2019s very fair to charge more for growing your business and gaining customers\u2026 That\u2019s the whole point!)<\/p>\n\n\n\n

Even better, Brevo offers all email features a business needs under one roof. Let\u2019s take a look:<\/p>\n\n\n\n

Drag-and-drop email editor<\/h4>\n\n\n\n

Creating beautiful emails is easy with Brevo. The drag-and-drop editor is intuitive and makes professional email design<\/a> quick and straightforward. Personalize your email content, upload your brand kit, and keep track of performance \u2014 no technical expertise required. <\/p>\n\n\n\n

As well, all Brevo plans have access to our gallery of fully-responsive email templates. (Even the free plan!)<\/p>\n\n\n\n

\"Email<\/figure>\n\n\n\n

Audience segmentation<\/h4>\n\n\n\n

Brevo lets you easily segment your contacts<\/a> list into customized audiences for email marketing campaigns based on previous subscriber behavior, declared interests through opt-in forms, and other attributes. This way, you can target various subgroups of your audience with precision, driving both open rates and click-through rates.<\/p>\n\n\n\n

Email personalization<\/h4>\n\n\n\n

Brevo gives you limitless options for personalizing your email content<\/a>. From personal attributes like name and city to behavior attributes like last purchased item and discount applied, nearly any type of customer data can be used to create personalized content with Brevo. The result? Better customer experiences and better campaign performance.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"email<\/figure><\/div>\n\n\n\n

<\/p>\n\n\n\n

Transactional email<\/h4>\n\n\n\n

Transactional Emails<\/a> are an essential part of businesses’ customer communications, especially in ecommerce and SaaS. They allow you to send your most important emails based on a triggering activity like registrations, order confirmations, and password resets. Even better, you can brand transactional emails and enjoy top-notch deliverability rates with Brevo.<\/p>\n\n\n\n

Marketing automation<\/h4>\n\n\n\n

<\/a>Marketing Automation<\/a> lets you anticipate critical moments in your customer journeys and trigger predefined actions without lifting a finger. Send emails or SMS, update contacts based on their behavior, and create lists for different types of engagement. Let Brevo handle the little things so you can focus on the bigger picture.<\/p>\n\n\n\n

A\/B testing<\/h4>\n\n\n\n

To see what works best for your audience, you can test subject lines<\/a> and email content with Brevo. Should your email be plain text or image-rich? A fun, punny subject line or a serious one? You\u2019ll know what your audience prefers after an easy A\/B test and seeing the opening and conversion rates.<\/p>\n\n\n\n

Subscription forms<\/h4>\n\n\n\n

Signup Forms<\/a> support your email marketing efforts by collecting email addresses of prospects. With Brevo, you can create your own branded signup forms in minutes and start building your email list on the platform. No extra tools needed. What\u2019s more, you can collect all kinds of customer data with Signup Forms to use for targeted segmentation later on.<\/p>\n\n\n\n

Check out these newsletter signup form examples<\/a> for inspiration!<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"A<\/figure><\/div>\n\n\n\n

<\/p>\n\n\n\n

Compliance<\/h4>\n\n\n\n

Brevo makes being CCPA, CPA, and GDPR compliant<\/a> easy! You can quickly add double opt-ins or email preference checkboxes to Signup Forms. Then, you can manage subscribers according to the permission they gave. This not only keeps you within the law, but helps ensure good email deliverability. <\/p>\n\n\n\n

As a more general note, whatever bulk mail software<\/a> you choose, be sure it takes steps to ensure your contacts’ privacy and your own sender reputation. <\/p>\n\n\n\n

Other Brevo features<\/h4>\n\n\n\n

In addition to a complete email marketing service, Brevo also gives you:<\/p>\n\n\n\n