What is a newsletter if not one of the best ways to develop your brand image, feature your products and services, and create a loyal following? By sending consistent updates packed with value for your subscribers, you’ll develop a strong customer base and boost the success of your marketing email campaigns.

One of the easiest to start is using templates. They’re created by designers, ready for you to just input your own copy and customize colors as needed. No need to worry about spacing, alignment, or image sizes.

To help you, we selected a few outstanding newsletter templates for all kinds of businesses you can use for free:

• Ecommerce newsletter templates
• Blog and content newsletter templates
• SaaS newsletter templates
• Nonprofit newsletter templates
• Holiday newsletter templates

Find the perfect newsletter template for your business

Ecommerce newsletter templates

Newsletters are a vital element of ecommerce email marketing. Use them to update your audience about new offerings and discounts, share valuable content, and even send personalized product recommendations.

The goal is to keep customers informed and coming back to buy again. The free email newsletter templates below showcase different ways to achieve this and drive conversions.

Newsletter template #1

This first example does a good job of showing how ecommerce businesses can benefit from a well-designed email newsletter. The template includes several classic elements of an ecommerce email campaign:

• Highlighting new products: New products, seasonal updates, and highlights are all welcome in a newsletter. Its purpose, after all, is to inform subscribers of what’s going on with your business.
• Featured products: The spotlight on desserts is a good way to boost an underperforming category.
• Customer testimonials: Including customer feedback helps bring in new customers.
• Social media call: The prominent invite to follow the brand on Instagram is a nice touch as it helps strengthen the relationship with the customer and prolong the interaction on various channels.

Psst! When starting with your newsletter, don’t forget to set up an automated welcome email for new subscribers.

Newsletter template #2

Our next ecommerce newsletter template example takes a slightly different approach by featuring only one product in the email:

• Speak directly to your subscribers: This email newsletter starts with a personalized greeting and a short note to subscribers. Beginning an email campaign this way helps connect with your subscribers in a more personal way.
• Sneak peak: By only spotlighting one product from the new collection, this email campaign sparks interest. Their opening text mentions the collection, with a single featured product following. This strategy can seriously help boost your newsletter’s click through rate. 
• Social media CTA: Besides selling a product, many ecommerce sites want to promote the lifestyle associated with it. Social media can help a lot so include links to your profiles to grow your brand’s reach.

Blog and content newsletter templates

If you plan to be sharing a lot of content (see our newsletter ideas), you can go minimalist on the visual elements. Design templates that put copy front and center.

Newsletter template #3

Our next template features a local newspaper example. Pay special attention to how the newsletter provides value to readers in a few distinct sections:

• Original intro: This example uses a “daily run-down” format to give their readers the most important headlines first. It’s attention-grabbing and effective. Of course, it fits for a monthly or a weekly newsletter too.
• Featured content: The varied boxes let you feature a certain article while the colored headings draw the readers to the rest of the email.

Newsletter template #4

This is another template with a old-school newsletter layout. It’s perfect for content-heavy campaigns when you have a lot to share with your readers.

• Variety of text boxes: There’s enough space for copy, highlights, and quotes in different formats and nicely placed images. 
• Luxurious feel: The layout looks like a glossy magazine so your content can shine without the sue of design tools.

SaaS newsletter templates

For SaaS companies, newsletters nurture leads and build relationships. For this reason, they should be educational, professional, and most of all, full of value for the reader.

Our email newsletter template includes several key elements for B2B marketing:

• Featured articles: SaaS companies should work on establishing authority in their field. Sharing content showcasing your expertise is the first step to converting new customers.
• Product tutorials: Your monthly newsletter is the perfect place to introduce updates or new features in your product. The CTAs in this template will drive people down the funnel.
• Referral program: This template also includes a referral program along with an incentive. Put in your link and watch new business roll in!
• Customer support contacts: Including ways to reach support in every email is not a bad idea.

Nonprofit newsletter templates

Email marketing for nonprofits differs from business newsletters as they are mission- rather than sales-driven. This means they should be educational, but also actionable. People don’t automatically stand up and support a cause — they usually need some encouragement.

School newsletter template

This template uses the example of a school district. Note these key elements:

• Event CTA: As most nonprofits rely on events for fund raising, highlighting upcoming events will increase signups and spread the word to new supporters. Here, the CTA is front and center.
• Featured story: In this school newsletter, featured articles are a way of keeping parents informed and showcasing students’ work.
• Webinar signup: Webinars are popular ways to share content and build up a well-informed and dedicated following for non-profits. Alternatively, use this section of the newsletter template for an ebook or infographic download.

Charity newsletters

Another nonprofit email newsletter template focuses on thank you and results.

• Keep it simple: An update to supporters should focus on impact, hence the short, sweet, and highly visual newsletter design.
• Personalized content: Personalized emails allow you to tell each customers exactly how their donations helped your charity. Use a CRM and dynamic content to deliver a personal note to each donor.

Of course, this article on newsletter templates would be amiss without our holiday email content! The holiday shopping season is the biggest time of the year for many SMBs. Check out our Easter, Valentine’s Day, Labor Day, and Christmas newsletter ideas.

A beautiful newsletter holiday-themed template

• Sale or promotion: A holiday is a great time to offer a sale or promotion. Start your holiday newsletter by announcing a new discount code or special offer.
• Holiday theme: Your holiday newsletter shouldn’t look just like all our other email marketing campaigns. Use this and other holiday-themed email designs available in our library to stand out in inboxes. Brevo (formerly Sendinblue)’s holiday newsletter templates come prepared with on-theme color palettes to get you started.
• Customized CTAs: Spice up your calls to action with related puns and jokes. Our Halloween example features a CTA button that reads, “Spooky treats this way.”

For a more in-depth look, check out our article on holiday email templates!

Free newsletter templates for outstanding email marketing campaigns

There’s no one-size-fits-all formula that gives you the perfect company newsletter template. It depends on your business, goals, and audience. It doesn’t have to depend on your design skills, however.

You can have beautiful newsletter design without any graphic design or HTML knowledge.

As a newsletter software, Brevo offers eye-catching customizable newsletter templates for different purposes and industries. You can access them all on our Free plan. Plus, you’ll get handy email marketing tools to run the whole process from one place.

These fully responsive HTML templates help you create email newsletters that look great on mobile devices and desktop. They’re ideal for small businesses that want to send professional email campaigns while saving time and money.

And the best part is you don’t have to design the newsletter in graphic design tool like Adobe or Canva, and then export it to an email marketing platform.

You can easily customize the newsletter branding to match yours with our intuitive drag and drop editor. Here are some of the best newsletter examples to inspire you.

Brevo’s template gallery

How to use the templates

To use our free email newsletter templates in your Brevo account, follow these simple steps:

1. Go to the “Campaigns” tab and click “Create an email campaign”. 
2. Complete the “Setup” information, including your campaign name and subject line. 
3. Click “Next step” to move to the design stage, then select “Template gallery”.
4. Select your desired template to move on to the drag and drop editor.
5. Customize your template! Pick the color scheme and font, customize the header and footer, add high-quality images, and add whatever else you need to perfect your email design.

What’s more, these beautiful newsletter templates can be used in automation scenarios too!

Newsletters are one of the best ways to build relationships with your customers — so don’t wait to start sending.

For more inspiration to make these templates your own, check out this list of our best email marketing examples (all created on Brevo).

The post Free & Editable Email Newsletter Templates to Use Today appeared first on Brevo (ex Sendinblue).

To set your email marketing campaigns up for success, you should first know how to build an email list. Often, it’s not enough to simply include an email signup form on your website. Not only do you want to grow your email lists — you want to make sure your email campaigns reach the right people.

That’s why email list-building tactics are crucial to reaching potential customers and growing your audience. However, this can seem like a daunting task, especially if you’re building your list from scratch.

Luckily, we’ve put together this list to show you how to build an email list for your business.

1. Choose the right email marketing software
2. Create a compelling incentive
3. Optimize your call-to-action (CTA) copy
4. Place signup forms strategically
5. Add an exit intent pop-up form to your website
6. Create landing pages that convert
7. Promote signups on social media platforms and your email signature
8. Create a referral program
9. Use chat to make signups more interactive
10. Encourage offline signups with QR codes

What makes a high-quality email list?

Before diving into list-building tactics, it’s important to understand what makes a good email list in the first place. In general, an email list should be:

1. Consent-based. You should always get permission from email subscribers before sending them campaigns. One way to do this is through double opt-in signup. This will help you maintain your sender reputation and comply with data privacy regulations (e.g. GDPR, CAN-SPAM Act).
2. Receptive to your content. The contacts in your email list should be interested in both your business and the email newsletters you share. That’s why you should never buy an email list. Although it might help you grow your list quickly, purchased contacts are more likely to mark your emails as spam or unsubscribe.
3. Simple to segment. Email segmentation is a great way to send targeted email campaigns. When gathering information from new subscribers, try to capture data such as preferences and demographics (e.g. age, gender identity, location).
4. Increasing. You should aim to grow your email list as much as possible. This will help you reach new customers and drive conversions. To grow your email list, it’s helpful to know the most effective list-building tactics.

Related: 5 Effective Email List Cleaning Tactics For Better Engagement

How to build an email list

Here’s an overview of the steps to build your email list. Sticking to these best practices will only benefit your email performance and create a more valuable email list for your business.

1. Choose the right email marketing software

Having the right email service is the best way to grow and manage email lists over time. It’s best to look for a tool that stores contacts in a customer relationship management (CRM) software.

This will help you keep track of customer information such as preferences and behavior. It also makes it easier to integrate email with other digital marketing channels (e.g. SMS, WhatsApp, chat).

For example, Brevo offers core email marketing tools including signup forms and a Drag & Drop email builder. You also get unlimited contacts, which are easily synced with Brevo’s native CRM.

2. Create a compelling incentive 

Every successful list-building tactic starts with creating something your customer values. Without a high-quality lead magnet, there’s no lead generation. 

What’s something your customers want? And, how does it tie into what you’re selling? Maybe it’s a template for how to do something with your product or a timesaving checklist that will save your reader headaches. 

It can be valuable content like a free ebook or case study, as well as a physical freebie. Other ideas for incentives include exclusive content or coupons.

Opt-in incentive example from Sleeknote Blog

3. Optimize your call-to-action (CTA) copy

Craft call-to-action (CTA) copy so that visitors see the value of your incentive across your email opt-in forms.

Experiment with CTA copy like “subscribe,” “download,” and “get my ebook” to see which performs better. You can even make this part of your list-building strategy and try A/B testing different graphics and language. 

Here’s a clever email list-building tactic where you sign up to get a code which grants access to their presale. 

CTA example from Spark Hydrate

4. Place your signup form strategically

After you create a signup form to collect email addresses, you should place it where it will reach the most website visitors.

Try to position it on high-traffic pages of your website. Your blog homepage, headers, and footers are typically good places. Another common placement for your email signup form is on the sidebar of your website.

Sidebar signup form by Gimme Some Oven

Related: 20 Newsletter Signup Examples to Take Inspiration From

5. Add an exit intent pop-up form to your website

To grow your email list, trigger an email signup form to pop up just before visitors exit your website. That’s because pop-up windows are often effective for building lists and increasing conversion rates.

Take this statistic from Beeketing that says ecommerce companies can salvage up to 35% of otherwise lost visitors with exit pop-ups. 

Pop-up form example from Pixelme.me

6. Create landing pages that convert

Dedicated landing pages can play a big role in growing your email list. The purpose of a landing page is to send people to “land” on it. For example, if you’re a podcast or webinar guest, you can mention your incentive and send people to your landing page to sign up.

This will be easier than sending them to your homepage where they have to find your signup form on their own. Landing pages also help with SEO because someone might directly search for “sign up for X brand’s mailing list” on search engines.

Newsletter signup landing page from Backlinko

7. Promote signups on social media platforms and your email signature

Grow your email list by promoting your newsletter across your email and social media accounts. Post a link to your signup form in social media posts. Or, gather subscribers by running social media contests or giveaways. 

Adding an email signup CTA in your bio can also help grow your email list. That way, every time someone checks out your bio, you have the opportunity to gain a new subscriber.

Consider adding a subscriber link to your email signature as well. This is a great way to promote your newsletter to the people who’ve already been in touch with you.

Example of a signup CTA in an email signature by Kaleigh Moore

8. Create a referral program

Referral programs are another effective list-building tactic. Get existing subscribers to share your email newsletter with their networks. To further encourage them, offer an incentive such as reward points or an exclusive discount.

Referral program example from The Daily Carnage

9. Use chat to make signups more interactive

Install a chatbot to engage website visitors and turn them into email subscribers. That’s because chat is for more than just customer support — it can also be used for lead generation.

Simply set up conversation flows to capture subscribers’ email addresses and other contact details. This makes the signup process more engaging and interactive. With Brevo, it’s easy to add chat to your website and customize your chat widget for email signups.

10. Encourage offline signups with QR codes

Grow your email list by collecting email addresses offline, for example at in-person events or a brick-and-mortar store. QR codes are a convenient way to bridge the gap between offline and online and grow your email list.

You can turn any signup form into a scannable QR code. Find out how to do it here.

Read more: 8 Best Email List-Building Tools

Start building your email list today

Hopefully, this gives you lots of ideas on how to build an email list and kick-start your marketing strategy. With a little planning, you can build an email list for successful email campaigns.

The post How to Build an Email List: 10 Tactics That Work appeared first on Brevo (ex Sendinblue).

When it comes to turning your email list into paying customers, staying relevant is a priority. One of the best ways to do that is to keep in touch on important holidays and special occasions, like Labor Day weekend.

If your Labor Day email can make your customers’ lives better or easier, you’ll win a place in their minds for a long time to come.

Read on to get inspiration for your Labor Day emails and learn how to use this holiday weekend to drive sales for your business.

What is Labor Day?

Labor Day falls on the first Monday of September. It’s when we pay tribute to the workers keeping the American economy strong and stable. For consumers, it’s also a final chance to get together with family and friends before summer fades to fall. 

The three-day weekend is known for massive sales as it marks the bridge between summer and fall when many retailers need to clear their stock for new seasonal products.

What’s more, Labor Day coincides with Back to School and Back to College, with a combined planned spend of $2,257 per person.

Want to know how to get the most out of this major sales opportunity? This article will help you optimize your Labor Day email marketing strategy to win over your customers and boost your bottom line.

Labor Day email examples

Email marketing is a great way to spark your customers’ interest and boost sales over the long weekend. From Labor Day sales to end-of-summer getaways, here are a few Labor Day email examples to inspire your holiday campaign this year.

Labor Day sale emails

In the US, Labor Day weekend marks the end of summer and the start of irresistible sales. Entice your customers with the promise of Labor Day discounts, promotions, and time-limited offers.

If you’re offering Labor Day savings, put that front and center of your communication like this eye-catching email from Threadless offering 40% off sitewide.

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The best part? Your Labor Day promotions can go beyond the three-day weekend. Offer Early Bird deals or extended sales to get even more out of this holiday marketing opportunity.

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End-of-summer emails

Labor Day is the unofficial end of summer. Many Americans use the long weekend to go on vacation, spend time with family, and soak up the summer sun before the colder days begin. (We got you covered for the coming season as well — check out our fall newsletter ideas.)

Spread the summery vibes in your Labor Day emails with bright colors and sunny content. This email about J. Crew’s end-of-season swim sale is a great example.

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For a lot of customers, Labor Day is also the chance to relax and get away before summer break ends. In your Labor Day email campaigns, invite subscribers to take advantage of the long weekend with special Labor Day vacation deals.

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20 Labor Day email subject lines to inspire your campaigns

Email subject lines are the best way to catch your customers’ attention and stand out in a crowded inbox. Optimize your Labor Day email subject lines to boost engagement, increase open rates, and drive conversions.

Here are a few subject lines to kickstart your Labor Day email campaigns:

• Don’t miss our 2 for 1 deal on BBQ treats this Labor Day
• Discover the secret to making your Labor Day party pop
• Goodbye summer, hello Labor Day savings!
• Make this your best Labor Day yet with 50% off everything
• Save more — Work less this Labor Day
• Labor Day Sale: 25% off store-wide
• Our last summer sale
• Last chance for Labor Day savings!
• Early Bird Labor Day Deals
• Treat Yourself This Labor Day with Free Shipping 
• Free shipping all Labor Day weekend
• Take a sneak peek at our Labor Day Sale
• Your guide to Labor Day getaways
• Mark your calendars: Our Labor Day Sale starts soon
• It’s time to fire up the grill this Labor Day
• Wishing you a Happy Labor Day!
• 10 all-white looks to rock before Labor Day
• Final hours: Labor Day Sale ends tonight
• Countdown to Labor Day Weekend
• Our Labor Day gift to you

Labor Day email marketing strategies that drive results

Make your Labor Day emails campaigns a success with these easy-to-follow email marketing tips and strategies.

Use Labor Day email templates

Email design is just as important as email copy — especially when it comes to your Labor Day holiday email newsletters. Try using special Labor Day email templates. Often, these emails are red, white, and blue and packed with patriotic Labor Day themes. Great Labor Day email marketing campaigns also evoke laidback, summery vibes with bright colors and beachy or outdoorsy imagery.

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The best Labor Day emails follow basic email design best practices. Here are some tips to get you started: 

• Follow a visual hierarchy. Place the most important information at the top of your email. Make the content easy to scan, and keep in mind common eye movement patterns in the layout of your email.
• Optimize your CTAs. The CTA text should be specific and straight to the point, e.g., “Shop now.” This helps boost click rates. 
• Write an eye-catching subject line and preheader text. Add personalization with the subscriber’s name to grab their attention. Include emojis to break up the text. This helps engage subscribers and entices them to read on.

Build urgency with a countdown timer

To get customers to notice your Labor Day email marketing campaign, it’s all about building FOMO (fear of missing out).

Create a sense of urgency in your Labor Day emails with a countdown timer. This is a great tool to build FOMO and drive sales once your Labor Day event is underway.

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Before you schedule send, check the sequence works together. There’s no point sending a “last chance to buy” email if this is the first time your customer has heard about the sale. They’ll only end up feeling annoyed you didn’t keep them in the loop. 

Here’s a suggested email series for your Labor Day email campaign:

• Email 1: 5 days to go – Announce sale
• Email 2: 2 days to go – Sale reminder and exclusive discount code for subscribers
• Email 3: Sale launch – Reminder and promote best deals
• Email 4: 2 hours left  – Scarcity reminder and promote fast-selling products

Email marketing services make it easy to automate your Labor Day campaigns, saving you valuable time and effort. 

Target Back to School shoppers

Labor Day marks the end of summer and the beginning of the fall season. It’s a fresh start, which makes it a great time for Back to School marketing. 

Use your Labor Day emails to catch students and families as they gear up for the new school year. Target them with Back to School bundles, student promos, and last-minute deals.

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Further reading: 100 Back to School Email Subject Lines That Boost Sales

Labor Day messages to employees and customers

Labor Day marketing emails

Marketing copy is fun, short, and to the point. Here are some Labor Day email copy ideas to help you plan your campaign. 

Labor Day sale 

Subject line: Labor Day sale this weekend only

Header: Labor Day Sale

Labor Day email copy: 

Happy Labor Day Customer Name!

Enjoy 20% off through Monday night on our most popular [items] with the code LABORDAY23.

CTA: Browse items

Labor Day suggestions

Subject line: Labor Day Vacays

Labor Day email copy: 

Last-minute Labor Day Vacays

Looking for a spontaneous weekend destination? Check out these hidden gems near you and book a weekend to remember. 

CTA: Explore hotels

Labor Day message to employees

You can even send a Labor Day message to your employees to celebrate their hard work and achievements. They’ll appreciate the thought! 

Happy Friday everyone,

A friendly reminder that Monday is Labor Day (in case anyone forgot). Before you head out for the long weekend I’d like to thank you all for bringing your A-game to the office every day. Labor Day is a time to celebrate your hard work, so kick back, relax, and enjoy the day off. You’ve earned it!

-Your name

Happy Labor Day everyone! 

This weekend we celebrate you. Thank you for always going the extra mile each and every day. Your innovation, dedication, and team spirit are what make Company Name the amazing place that it is. 

I hope you all have a wonderful day of rest and relaxation.

-Your name

Planning your Labor day emails

As a turning point in the year, Labor Day is the perfect opportunity to help your customers celebrate the final days of summer and prepare for the autumn months ahead. Plan your emails early to make your Labor Day marketing campaigns a success.

We’ve put together a holiday marketing calendar filled with insightful tips and tricks to help you make the most out of every major holiday.

The post Labor Day Email Examples, Ideas, and Tips to Drive Sales This Season appeared first on Brevo (ex Sendinblue).

Equipped with advanced features like newsletter design tools, automation capabilities, and ways to personalize content, email marketing services have everything you need to grow your business. They can help you build your mailing list, engage with subscribers, and strengthen customer relationships.

The difficulty lies in choosing the best email marketing software for your business. There are tons of options out there and it can get overwhelming trying to sift through everything they offer.

To help you out, we’ve compiled a list of top email marketing services and their main features.

The 11 best email marketing services

1. Brevo (formerly Sendinblue)
2. HubSpot
3. Mailchimp
4. ConvertKit
5. MailerLite
6. Klaviyo
7. AWeber
8. ActiveCampaign
9. GetResponse
10. Constant Contact
11. Campaign Monitor

Which are the best free & paid email marketing services: Comparing prices

This is a simple price comparison of the top email marketing services reviewed in this article to give you an overview of what to expect from each one. Free email services like Outlook and Gmail aren’t suitable for mass email campaigns so you need a dedicated email marketing platform.

A closer look at the best email marketing services in 2023

Brevo (formerly Sendinblue): The #1 Email Marketing Service

Brevo (formerly Sendinblue) is the best email marketing software and more. It’s a CRM suite, providing you with a complete sales and marketing toolkit. Each feature slots together to build out your email marketing strategy from A to Z.

Marketing campaigns and transactional messages can be run from an integrated platform. Multiple channels such as SMS, WhatsApp, live chat, and push notifications are all accessible within Brevo’s interface.

As an email marketing service, Brevo offers powerful features like laser-focused audience segmentation, personalized content, A/B testing, AI subject line generator, and send time optimization for your email, SMS, chat, and other campaigns. On top of the intuitive drag-and-drop email editor you get access to a selection of fully responsive templates so you can easily create great emails.

You can use Brevo’s marketing automation tools to scale your email marketing with things like:

• Autoresponders like welcome emails 
• Complex workflows based on user behavior
• If/then scenarios
• Lead scoring
• Automated contact management

Thanks to the Brevo Tracker, you can even trigger emails based on how users interact with your website. There are also ready-to-use plugins for integrations with ecommerce platforms like Shopify and WooCommerce.

If you need to send transactional emails triggered by an activity like account confirmations, order updates, or abandoned carts, you can manage these with Brevo alongside your marketing campaigns. Also, the SMTP relay available means it can work as a bulk email marketing service, depending on your goals and needs. 

Brevo not only measures core email KPIs like open rates and click rates, but also gives you detailed heat maps of where people clicked in an email, when they engaged with the campaign and from what geography. This allows you to fine-tune campaigns for optimal results.

Pricing for Brevo’s email marketing service

Brevo’s plan lets you send up to 300 emails a day for free. That’s 9,000 emails a month and we’ll never charge for contact list size. We prefer to grow with your business. Our paid plans start at $25 for 20,000 emails per month.

When picking a paid plan, pricing will depend on the number of emails you want to send each month. However, all plans — including Free — allow you to store unlimited contacts at no cost. Packages include email support, while chat and phone support are available with the Business plan.

For inspiration, look at this beautiful email by The Wally Shop, created and sent with Brevo.

2. HubSpot

HubSpot’s email marketing features are spread between their Marketing Hub and Sales Hub (CRM). The Marketing Hub focuses on tools for growing traffic and leads such as emails, landing pages, social media ads, live chat, video, SEO, and content.

The Sales Hub adds email tracking and scheduling, meeting scheduling, CRM, predictive lead scoring, sales automation, email sequences, and reporting. Their Service Hub offers ticketing and support features. 

Overall, HubSpot covers all digital marketing areas and caters to sales-oriented businesses like SaaS. 

Price: The free plan allows you to send up to 2,000 emails per month and store up to 1,000,000 contacts. The Starter Marketing plan begins at $50 per month for 1,000 contacts.

3. Mailchimp

Mailchimp is one of the most popular, but also one of the most expensive, email services. Newbies usually start with it because of the simple user interface and then move away to more cost-effective Mailchimp alternatives.

The drag-and-drop email builder and professional templates help you create beautiful campaigns in minutes. And you can grow your audience by adding popup signup forms to your website or creating unlimited landing pages using premade templates. 

Digging deeper, Mailchimp offers advanced email marketing tools like A/B testing, prebuilt and custom list segmentation options, and send time optimization. You can also personalize email content, including product recommendations using an ecommerce plugin.

For email automation, choose from pre-built workflows such as re-engagement emails or craft your own customer journeys. 

If you want to take your marketing strategy multichannel, the platform also offers social media scheduling and ads. 

For paid plans, the price increases based on the number of subscribers in your contact lists. The free plan doesn’t include customer support but there is an extensive knowledge base to help you out. 

Price: Mailchimp offers a free plan that includes 1,000 emails per month and 500 contacts. For higher limits and more features, prices start at $13 for 500 contacts.

4. ConvertKit

ConvertKit is an emailing service targeting online creatives like bloggers and YouTubers. Email marketing features include the ability to segment your list and personalize campaigns using tags, as well as A/B testing for subject lines. 

You can grow your audience with customizable landing page templates and signup forms designed to increase conversions. And if you’re using downloadable content as an incentive, it’s easy to automatically send materials after someone fills out your form. 

ConvertKit’s automation software provides a visual way to set up email drip campaigns powered by subscriber behavior. The workflow editor shows you what your sequences look like in action and makes it easy to alter the path subscribers take. And if you need help getting started, there are automation templates for use cases like webinars and product launches.

All plans let you send unlimited emails and come with live chat and email support. For paid plans, pricing is based on how many subscribers you have. 

Price: The free plan lets you have up to 300 subscribers. After that, prices start at $15 per month for 300 contacts and more advanced features.

5. MailerLite

MailerLite is another email marketing service covering all beginner needs. You can create any kind of email campaign with their drag-and-drop editor. You can also grow your email list with signup forms, create dedicated landing pages, and even a whole website with their website builder. Transactional emails can be sent through a third party, MailerSend.

MailerLite also offers email automation and personalization based on user behavior. Abandoned cart emails are available for Shopify and WooCommerce stores. Contact management and segmentation are also covered. 

A/B testing and smart delivery by time zone features let you optimize campaign results. On top of that, MailerLite has reports and analytics for you to track your performance. 

MailerLite has a free plan for up to 1,000 subscribers and 12,000 emails a month.

Price: The free plan allows you to send 12,000 emails per month to 1,000 contacts. Paid plans start at $10 per month for 1,000 subscribers.

6.  Klaviyo

Klaviyo mainly caters to online shops. It provides SMS and advanced email functionality for marketers looking to increase revenue. Their editor is easy to use and there are ready-made responsive templates available. You can personalize emails with product recommendations and dynamic blocks.

Klaviyo tracks website interactions and events that you can use for emails, automations and segmentation. All customer data goes into individual profiles, a CRM, where you can dive deeper into understanding buyers.

Klaviyo also offers advanced reporting capabilities. In addition to a metrics dashboards, it provides customized benchmarks for your business.

Klaviyo’s free plan includes up to 250 email contacts and 50 SMS contacts, 500 emails sent, and 150 SMS sent.

Price: The free plan includes 500 emails per month for 250 contacts. Paid plan prices start at $20 per month for 500 contacts.

7. AWeber

AWeber’s email marketing service has some handy tools for beginners. On top of a drag-and-drop editor and extensive library of email templates, the platform offers an AI-powered design assistant. This tool uses your website and social media accounts to automatically build on-brand templates for your business’ email newsletters.

AWeber makes it simple to connect with individual customers at scale using tags that you can add manually or automatically. For example, you can tag subscribers based on signup information or when they open an email or click a link.

Email automation features let you run your campaigns on autopilot, including drip campaigns for welcoming subscribers or launching a new product. To save you time, the campaign marketplace offers pre-made workflows with email templates for each campaign stage.

All you have to do is customize them to your brand and target audience.

Elsewhere, there’s a drag-and-drop landing page builder that comes with ready-to-use templates and a gallery of stock images to quickly create attractive pages. All templates include signup forms and you can automatically tag subscribers from each form to better manage your lists.

AWeber’s pricing is based on your subscriber count and all plans include chat, email, and phone support.

Price: The free plan includes 3,000 emails for up to 500 subscribers. After that, prices start at $19.99 per month for the pro version.

8. ActiveCampaign

ActiveCampaign’s email marketing service is just one feature of its overall marketing capabilities. 

The software makes it easy to personalize your emails using contact data. You can also split test up to five different email versions to work out what content performs best. Plus, there’s also a built-in spam tester to check if emails are likely to go to junk. 

For more targeted messages, segment your audience using insights like contacts’ email activity. There’s even website tracking features for collecting data on contacts’ page visits and other onsite actions.

To get you started, there is an extensive selection of premade automation workflows. You can also create custom automations from scratch using a range of triggers, including website activity thanks to ActiveCampaign’s tracking features. 

Upgrading from the Lite to Plus plan gets you more advanced automation features. For example, you can score contacts based on their engagement, split test different workflows, and get a visual overview of all your automations and how they link together.

With the Plus package you’ll also get features for different marketing channels, including SMS and landing pages. 

The 14-day free trial option lets you test the platform with a limited number of contacts and email sends. All plans include live chat and email support. 

Price: Prices start at $15 per month for up to 500 subscribers

9. GetResponse

GetResponse provides small businesses with a suite of marketing tools, including a fully-equipped email marketing service.

The platform has a library of professionally designed email templates with a drag-and-drop editor that makes it easy to transform your emails into beautifully branded messages. 

Collect data on customer behavior and interests, then use powerful segmentation tools to personalize your email campaigns. Or automatically tag and score contacts with marketing automation to trigger targeted emails. 

Other automation capabilities include time-based drip campaigns, with the option to view your email sequence on a calendar to see exactly when subscribers will receive messages. 

The software also allows you to send transactional emails alongside your marketing campaigns, while ecommerce plugins let you promote products in emails and on landing pages. 

Aside from email marketing, you can create and manage Facebook ads using the built-in tool and free templates. The platform even offers tools for running your own webinars. The conversion tunnel feature helps you bring everything together with pre-made automated sales funnels designed for different industries and purposes. 

GetResponse offers a free plan for sending unlimited emails to 500 contacts per month. All plans come with live chat and email support.

Price: The free plan includes unlimited email sends to 500 contacts. Paid plan pricing starts at $19 per month for 1,000 subscribers.

10. Constant Contact

Constant Contact is a fully-equipped marketing toolbox that offers much more than just email. Its emailing service comes with a wide choice of free email templates. There is also a tool to automatically build your own branded templates based on your website or Facebook page. 

Other email marketing features include A/B testing for subject lines and automated resends to subscribers who don’t open a campaign. The Email Plus package gets you additional functionality like multi-step automated email series and tools for surveys and online donations. 

Advanced segmentation lets you automatically manage contacts based on email link clicks. Or you can create custom segments using criteria like subscriber engagement or purchase activity via the Shopify or WooCommerce plugins. 

On top of email marketing tools, with Constant Contact you can create landing pages or even build an entire website or online store from scratch. You can also manage social media activity from the platform, including post scheduling, responding to messages and comments, and running ads.

While there is no free plan, paid plans include nearly unlimited emails and email and chat support. Prices increase the more contacts you have.

Price: Prices start at $9.99 per month for up to 500 subscribers.

11. Campaign Monitor

Campaign Monitor email marketing service offers a range of easy-to-use features to help beginners build an engaged audience. 

The platform has a large choice of responsive email templates that you can customize using the drag-and-drop builder. Plus, it’s easy to add personalizations using your contact data. And with send time optimization you can deliver emails at the best time for each contact. The segmentation tool lets you go even further, creating custom segments of subscribers using multiple filters.

Within the same platform you can create and send branded transactional emails with content that is just as personalized. 

For email automation, use the simple visual journey editor to drag and drop each email into a sequence, with conditions based on subscriber behavior and past interactions. 

You can try out the platform free for as long as you like, though you’ll only be able to send campaigns to up to five contacts. The Basic plan is limited to 2,500 emails a month, while Unlimited — as the name suggests — has no sending limit. Pricing increases as your contact lists grow. Both plans offer email support but you’ll get priority with an Unlimited plan. 

Price: Prices start at $9 per month for up to 500 subscribers.

Why Your Business Needs an Email Marketing Service

Unsure about investing time and energy into finding an email marketing solution? Here are some reasons you can’t ignore:

Email is still one of the most effective marketing channels

In recent years, marketers have voted email marketing as the most effective digital channel. And here’s why:

• It’s affordable: With email marketing you can reach a large audience at a low cost, leading to an average return on investment of $38 for every $1 spent. 
• It’s personal: Email campaigns let you reach contacts directly. Plus they’ve actively chosen to hear from you and so are more likely to engage. 
• It’s accessible: With around 4 billion email users worldwide, email has a greater reach than other digital channels. It’s free for end users and almost everyone has an email address.
• It’s owned by you: Apart from a few rules, you decide how to use emails for marketing. No bidding like with display ads, and you’re not at the mercy of other companies like with SEO.

Email marketing services are essential for mass campaigns

Internet service providers (ISPs) like Gmail and Outlook aren’t made for sending newsletters and campaigns. A professional email marketing service is your best option because it enables you to:

• Achieve better deliverability rates: Sending mass campaigns with a dedicated email marketing service helps you avoid the spam folder. 
• Get performance analytics: Email marketing platforms track metrics like open and click-through rates to measure your campaigns’ success. 
• Manage unsubscribes more easily: Your email marketing service will automatically update contact records when they unsubscribe so you don’t keep sending them campaigns.
• Send more emails: ISPs have daily sending limits, while email marketing platforms let you choose a plan that meets your needs. 
• Design attractive emails: Email marketing services come with design tools for creating professional and responsive HTML emails that match your brand. 

All the platforms on this list offer these essential functionalities for your email marketing campaigns. Below you’ll find details on other key features of each service along with their pricing.

Email Platforms FAQ

What costs should you expect to pay for an email marketing tool?

This depends on the size of your subscriber list, the volume of emails you want to send each month, and the service you choose. Most providers base their price on the email list size, starting at around $10 a month for a few hundred subscribers and going into the hundreds for bigger lists. This means you pay more as your audience grows. Brevo (formerly Sendinblue) is the only email marketing service on this list that gives you unlimited contacts storage at no cost. You only pay for the email sends and premium features if you need them.

What are the main features to look for in an email marketing service?

Make sure you can send both email marketing and transactional campaigns via the tool you choose. This will streamline your work and save you money. Other features to seek are marketing automation, an integrated CRM, and multichannel tools such as SMS, WhatsApp, live chat, push notifications.

For what types of businesses are these email services suitable?

All email platforms on the list can work for entrepreneurs and SaaS businesses. ConvertKit is geared towards content creators, while HubSpot offers enterprise features for bigger companies that come with a higher price tag. Most of the others integrate easily with ecommerce platforms.

Because of its affordable price that lets you grow your subscriber list and use advanced features, Brevo (formerly Sendinblue) is the best marketing service for small businesses. It helps you grow using the tools of bigger players without paying the price. 

Find the best email marketing service for your business

When comparing email marketing service providers, it’s important to bear in mind your specific needs. This might be advanced automation and segmentation capabilities, a rich choice of email templates you can easily edit to fit your brand, or additional tools for multichannel campaigns. 

Each solution will offer different plans and pricing structures. So it’s worth doing some digging to work out how much each platform costs for the features you need and the number of contacts you plan to send campaigns to. The best email marketing service for your business will not only help you grow in the short term but it should also remain a viable solution as your needs develop.

The post The 11 Best Email Marketing Services Compared (August 2023) appeared first on Brevo (ex Sendinblue).

All email marketing automation software work in the same way, by sending emails based on triggers — pre-defined steps your leads will take in their customer journey. 

Unlike regular marketing emails that are sent to a contact list on a fixed schedule or at intervals (like in a drip campaign), automated emails are sent when customer behavior matches the conditions defined in an automated workflow.

What to look for in email marketing automation software

Pricing for email marketing automation platforms generally fall into two categories:

• Pricing that limits the number of contacts (aka subscribers)
• Pricing that limits the number of email sends

Some email automation tools are more expensive when you have a large number of subscribers. Ecommerce businesses typically have a large contact list which makes email service providers with unlimited contacts particularly attractive from a pricing standpoint.

Agencies and other types of businesses with fewer, high-value clients usually have a much smaller contact list and are therefore likely to favor ESPs who only limit the number of sent emails.

Other things to look out for in an email automation platform:

• Contact management with list and tag sorting
• CMS & website integrations that include visitor tracking
• Cross promotional messaging tools like SMS and Live Chat
• Ready-made and fully customizable email templates
• Direct email messaging and autoresponders
• Custom landing pages with opt-in forms
• Automated workflow builder with workflow templates
• drag-and-drop editor with the option to edit email HTML directly

The 10 best email automation tools

There are plenty of email marketing software providers and each has different strengths and pricing schemes. 

To make it easier for you to select the best marketing solution for your business, we’ve narrowed down our list to only include providers with quality customer support, great ease of use, and transparent pricing models.

1. Brevo (ex Sendinblue) – Best Overall
2. Hubspot – Best for Agencies
3. Constant Contact – Best for Event Marketing
4. MailerLite – Best for Bloggers
5. ActiveCampaign – Best for SaaS (Integrations)
6. GetResponse – Best for Influencers (Webinars, Live Collaboration)
7. Drip – Best for Online Storefronts
8. Omnisend – Best for Ecommerce
9. Mailchimp – Best for Creatives
10. EmailOctopus – Best for Web Developers

1. Brevo (ex Sendinblue)

Brevo (ex Sendinblue) is an email marketing automation platform that caters to businesses of all sizes. 

With Brevo, email marketing beginners can launch their first campaign in minutes with several workflow examples and 40+ email templates. More experienced marketers can quickly create landing pages and run cross-promotions with Facebook ads, push notifications, WhatsApp, and SMS all in one dashboard.

An AI subject line generator will help you get your emails opened and read.

You can also connect your website with one-click integrations for WordPress, Shopify, and Prestashop, or use Zapier to connect thousands of apps (including Salesforce and HubSpot) to streamline your workflow.

Brevo’s extensible API gives developers the power to create custom plugins for any use case, such as transactional emails triggered by in-app interactions, or smart product recommendations for a custom storefront. 

Best Features

What makes Brevo stand out is its high rate of email deliverability. Getting your emails into the inbox of your subscribers — and avoiding spam labels — is crucial for the success of all your email campaigns. 

Brevo uses double opt-in by default and lets you divide transactional and marketing emails into separate streams with different IP addresses (for free). Brevo also lets you automatically exclude unengaged subscribers, effectively guaranteeing higher open rates.

Pricing

On the Free plan, Brevo provides audience segmentation, signup forms, a Sales Platform, page tracking, and marketing automation workflows for up to 2,000 contacts with a sending limit of 300 emails per day.

Paid plans with no daily sending limits start at $25/month. Unlimited automation and full features start at $65/month.

2. HubSpot

HubSpot is the most widely used email automation tool among marketing agencies. Its most popular features are contact management, email tracking, and lead scoring.

While HubSpot is more of a CRM tool and most often associated with its lead generation pipeline, it has plenty of other features in its Marketing Hub toolset that make it a full-featured email marketing tool.

Best Features

Dynamic list building, segmentation, lead routing, and internal notifications make it the ideal tool for sales and marketing teams that want to work in collaboration.

Pricing 

HubSpot has a feature-restricted free plan which provides basic contact management with up to one million free contacts. 

Its Basic plan starts at $50/month. However, as soon as you can upgrade to the Professional plan of its Marketing Hub to take advantage of automation features, the costs skyrocket to $890/month along with a mandatory $3000 (one-off) onboarding fee.

If you’re a marketing agency that caters to high-value accounts, HubSpot is certainly worth the investment. But for businesses with basic needs, its hefty price tag and piecemeal approach to unlocking functionality might not feel justified.

3. Constant Contact

Constant Contact is perhaps the only email marketing tool in this list that could be referred to as legacy software, with a history that dates back to the mid-nineties. While its user interface might feel outdated and uninspired, its simplicity makes it easier to use for a non-technical audience.

It comes with all the features you’d expect to see in time-tested email automation software, including list management, workflow automations, embeddable website forms, and simplified reporting.

Best Features

What makes Constant Contact stand out from the competition is its niche event marketing tools that let you manage registrations for classes, workshops, fundraisers, product demos, and more. 

When paired with its social media management capabilities, marketers can easily set up a content calendar, respond to messages in real-time, and run social ads on Instagram and Facebook.

Pricing

Constant Contact doesn’t have a free plan. Its pricing starts at $9.99/month for its Core Plan which comes with a 500 subscriber limit. 

Constant Contact’s costs scale according to the number of total subscribers and is generally more expensive than other tools with a similar feature set. If this doesn’t fit your needs, find out more about Constant Contact alternatives.

4. MailerLite

MailerLite is a relatively new contender in the email marketing space and prides itself on being an email automation tool designed from the ground up for beginners. 

However, it lacks the level of depth required for an advanced marketing workflow, such as timing emails based on website visits, or making product recommendations based on individual customer shopping history.

Best Features

Its user-friendly design makes setting up workflow triggers simple and intuitive for those who are completely new to email marketers.

Pricing

For just $10/month, MailerLite provides an email list manager, landing pages, ecommerce integrations (Shopify, Woocommerce, Gumroad, etc), and a pop-up builder. 

But to take advantage of multiple triggers in a single workflow automation (a very useful feature), its base price jumps to $21/month on the Advanced Plan — which many would consider its real price tag.

5. ActiveCampaign

ActiveCampaign is a powerful email automation platform that lets you fine-tune email marketing campaigns with incredible precision. Contacts can be sorted into both lists and tags, which opens up many more creative ways to design a marketing strategy.

ActiveCampaign also has its own built-in CRM and the unique ability to smoothly transition from list-based campaigns to one-to-one conversations as the need arises. 

Best Features

Direct emails, canned responses and personalized email signatures make ActiveCampaign a favorite among sales teams that want to double up on their marketing efforts.

Pricing

The Lite Plan starts at $15/month for 500 contacts and quickly increases in price as the number of subscribers increases. Most of its cross-channel marketing features like SMS, landing pages, and branded forms are only available on the Plus Plan or higher, which starts at $70/month — making it one of the pricier options on this list.

Over 850+ supported integrations and a robust API make ActiveCampaign a good fit for SaaS companies that want highly customizable emails triggered by a broad range of user actions.

6. GetResponse

GetResponse is a full-featured marketing automation suite with a few neat features that set it apart from more specialized email automation software, including a webinar hosting tool, live chat, and an AI-powered website generator.

Its advanced contact management and flexible workflow automation builder are similar to ActiveCampaign.

GetResponse’s free plan lets you send newsletter campaigns with a 500 contacts limit, along with just one landing page, sign-up forms, and pop-up ups. 

Best Features

GetResponse is a great tool for influencer marketing, especially for businesses that frequently host webinars and collaborative online events.

Pricing

The Email Marketing plan starts at $19/month but only provides basic segmentation, and email automation is strictly limited to autoresponders.

From $59/month, the Marketing Automation plan comes with email marketing and event-based automation.

Read more: 9 Best Email Autoresponders [Free and Paid]

7. Drip

Drip is a streamlined email marketing automation tool designed exclusively for online storefronts. Its native ecommerce integrations include Shopify, Magento, WooCommerce, and BigCommerce. Its API can be extended to work with custom storefronts as well.

Drip also provides a useful set of workflow templates that include abandoned cart, post-purchase, win-back, birthday, and welcome emails.

Best Features

Retail brands love Drip’s smart analytics which drives personalized product recommendations. Drip also syncs its segmentation feature with Facebook Custom Audience insights to create comprehensive customer profiles.

Pricing

Drip has the most straightforward pricing structure: $39/month for all its features with a 2,500 contacts limit and unlimited email sends. 

However, sending limits are imposed when email senders hit 30,000 contacts which makes this seemingly inexpensive app much more costly at scale.

8. Omnisend

Omnisend is like Drip’s more fashionable cousin. It targets larger, multi-store ecommerce businesses. 

Its greatest time-saver is the dynamic customer lifecycle feature that automatically assigns tags to customers based on where they are in their customer journey.

Best Features

Omnisend intuitively combines shopping history and social media interactions with ad retargeting on Google and Facebook to generate actionable customer data.

Pricing

Its free plan gives you access to all its features if you have a subscriber list of fewer than 250 contacts and plan on sending less than 500 emails per month. 

At $16/month, the subscriber limit is raised to 500 contacts and the sending limit rises to 6000 emails per month.

Omnisend’s Pro plan bundles unlimited email sends with a small SMS quota and starts at $59/month for up to 2500 contacts. Its pricing increases in proportion to the number of active contacts.

9. Mailchimp

Mailchimp was once a simple newsletter tool that anyone could use. It gradually evolved into a much more complex email marketing automation platform over time. 

Mailchimp supports signup forms and surveys, a website builder, and separate volume pricing for transactional emails. 

However, Mailchimp’s newest features are entirely geared toward designers and creative agencies. 

Best Features

Mailchimp’s content studio tool resizes content to fit non-traditional email design layouts. An email subject line helper and content optimizer supply marketers with helpful real-time suggestions. Its new creative assistant AI can even auto-generate email designs from company branding assets.

Pricing

Mailchimp’s free plan comes with a marketing CRM, website builder, forms, landing pages, and a monthly limit of 1,000 email sends (500 sends/day) and 500 contacts. Sounds limited? Check out the best Mailchimp alternatives.

Its Essential plan starts at $13/month with limited customer journey mapping. 

Mailchimp only really becomes a modern email automation tool when you upgrade to its Premium plan — which starts at $350/month and unlock its advanced segmentation, A/B testing, and comparative reporting features.

10. EmailOctopus

EmailOctopus is a barebones email automation software that gives its users the option to route their emails through Amazon Simple Email Service (SES).

Its email routing feature is aimed at developers who want the benefits of a simple email marketing service to help collect new subscribers and automate transactional and promotional emails. 

Best Features

The ability to route emails through Amazon SES makes EmailOctopus significantly cheaper than most email service providers and a good fit for businesses with basic email marketing needs and their own in-house developer team.

Pricing

The Connect Starter plan is free for up to 2,500 subscribers with unlimited emails (sent through the Amazon SES service). 

The EmailOctopus logo will be removed when you upgrade to their Connect Pro plan, which starts at just $7/month for 500 subscribers.

Need help choosing the right email automation software?

We’ll guide you through the process of integrating your website or app and show you which features and pricing plan best fit your business needs.

Brevo has all the email marketing automation tools you’ll need to grow your business in one place at an affordable price.

The post 10 Best Email Automation Tools for Growing Businesses (2023) appeared first on Brevo (ex Sendinblue).

Drip email marketing is a must for every business with a mailing list, no matter how big or small. It’s a way to reach your subscribers with timely, relevant automated emails based on their behavior and interaction with your website. 

A lot of email marketing platforms offer drip campaigns as a part of their functionality. Yet very few platforms ensure stable delivery rates, simple campaign setup, and fair pricing. 

Out of hundreds of available solutions, we’ve handpicked the six best drip email marketing services that won’t let you down. Let’s dive in.

What’s drip email marketing software?

Drip email marketing software is an application where you can create automated sequences of pre-written emails that are sent based on predefined criteria, like a set schedule, user behavior, or all at once. It’s also known as email marketing automation or autoresponder software. 

A webinar email sequence is the simplest example of a drip campaign. It may include:

• Welcome email with a registration link
• Reminder a few days before the event
• Reminder a few hours before the event
• Post-webinar email with a link to the recording
• Follow-up email with additional resources
• Follow-up email with a demo invitation

There are hundreds of other use cases for drip email marketing software. Some of them are:

• Lead nurturing drips
• Sales follow-up drips
• Customer onboarding drips
• Upselling and cross-selling drips
• Customer win-back drips, and more!

Setting up such a sequence or a more complex one is easy with a visual workflow builder that good drip email marketing software usually provides. Let’s go over the must-have features of quality drip email software.

5 features of a good drip email marketing tool

Marketing automation platforms typically offer a wide variety of tools for email marketers. It can be overwhelming so focus on these critical features when choosing a platform for drip email marketing:

• Automated lead segmentation
• Branching logic
• A/B testing of sequences
• Visual drip campaign builder
• Fair pricing

Automated lead segmentation

To reach your leads with the most relevant content, your drip email marketing software should be capable of scoring and segmenting leads dynamically. 

Quality drip email marketing platforms let you set up a lead-scoring model and include it right in your drip workflows.

Branching logic

Basic drips are good, but you should also be able to set up complex automations that follow branching logic.

What’s branching logic? Also called “if/else” conditions, it allows you to set up drip campaigns that send different emails to different audience segments. With it, you’re able to automatically offer different workflow paths based on user behaviors. 

A/B testing of sequences

A/B testing in automation sequences allows you to experiment with different email contents and flows for similar audiences. This way, you can optimize your drip campaign performance and better understand your target audience. 

Not all drip email marketing software let you run A/B tests within automated workflows so make sure you can access this feature in your chosen one.

Visual drip campaign builder

It must be easy to build drip campaigns with your chosen platform. Go for no-code automation software so you don’t have to turn to your IT department to set up email sequences.

Luckily, most of the popular drip email marketing platforms offer visual automation builders. 

Fair pricing

As obvious as it seems, a fair pricing model is a distinguishing feature of good drip email marketing software. When comparing shortlisted tools, ask yourself the following questions:

• Does the platform charge me for the contact list size? 
• Are complex drip workflows included in the plan I’m going to buy?
• Is A/B testing covered in my plan?
• When I increase email sending volume, can I still afford this tool?
• How many automation workflows are included in the plan I can afford?

After you answer these questions, you should be able to pick a winner and start building your drip campaigns. 

The best drip email marketing platforms compared

Here’s how our favorite drip email marketing platforms compare. 

1. Brevo (ex Sendinblue)

Brevo (ex Sendinblue) is a drip email marketing software that makes marketing automation easy for small businesses and growing startups.

The interface is simple and intuitive for building both basic workflows and advanced drip campaigns. To start creating drips, you can use: 

• Ready drip campaign templates
• Custom workflows

In the template library, you’ll find a wide range of ideas and use cases for drip workflows: abandoned cart flows, welcome series, upselling and win-back sequences, post-purchase follow-ups, and even client anniversary drips.

Brevo’s drip campaign templates

Brevo includes all the must-have features for effective drip email marketing and even more:

• A/B testing for automated workflows
• Automated lead scoring and list segmentation 
• Dynamic personalization
• “If/else” a.k.a. branching logic
• Visual workflow builder
• Multichannel drips (SMS, WhatsApp, push)
• Multichannel automation workflows
• Detailed performance reports

A/B testing of workflows is one of the most outstanding features in Brevo. You can experiment with message frequency, workflow setup, and email content without splitting your audience and tracking the results manually. 

Brevo runs two workflow versions against equal audience segments and creates an insightful performance report for you.

Automated lead scoring in Brevo

Why Brevo is the best drip email marketing software:

• Drip campaigns are included in all plans, free and paid.
• A/B testing of workflows helps you optimize drip sequences for better performance.
• A visual workflow builder makes it easy to set up complex workflows with branching logic in a few clicks.
• Multichannel automations let you reach your audience everywhere (SMS, WhatsApp, and push notifications).
• You can test your workflows before launching them.

Brevo pricing

Brevo’s drip campaigns are available on the free plan for up to 2,000 contacts, 9,000 emails/month and unlimited contact storage. Paid plans with unlimited automation start at $65.

2. Klaviyo

Klaviyo is an ecommerce marketing automation tool with an intuitive interface and robust toolkit. 

The platform has all the features for setting up effective drip campaigns:

• Email personalization
• Built-in automations
• Predictive analytics
• A/B testing for flow emails
• Flow branching
• Visual flow builder

Klaviyo pros

It’s tailored to the needs of ecommerce marketers. And it offers predictive analytics, analyzing your customers’ purchase history and behaviors to make predictions on churn rates, customer lifetime value (CLV), and other metrics.

Klaviyo cons

On the downside, Klaviyo suffered a data breach in August 2022. The account data of 44 cryptocurrency platform customers was compromised when a threat actor gained access to an employee’s Klaviyo account. This incident compromises it being the best drip email marketing software.

Also, they don’t support free users via email. New customers have 60 days to ask their questions over email and then they’re on their own.

Klaviyo pricing

Klaviyo’s automated flows, or drip campaigns, are free to use. On the free plan, you can send 500 emails per month to 250 contacts. Paid plans start at $20 for $5,000 emails sent to 500 contacts. 

If the price is a concern, find more Klaviyo alternatives here.

3. ActiveCampaign

ActiveCampaign is customer experience automation software with drip email marketing functionality for small-to-mid-sized businesses.

In ActiveCampaign, you’ll access the following features:

• Dynamic segmentation
• A/B test flows
• Branching logic
• SMS & WhatsApp marketing
• Visual flow builder
• Win probability prediction
• Lead scoring
• Automations map

ActiveCampaign pros

The automations map allows you to see all your drips in a single view. Another good feature is the win probability prediction powered by machine learning. 

ActiveCampaign cons

You need to be patient when building your first automations as there’s a learning curve.

ActiveCampaign pricing

ActiveCampaign has no free plan. The cheapest pricing plan starts at $9/month and includes 500 contacts, marketing automation, lead generation tools, tracking and reporting, and lead segmentation. 

However, more advanced features, like landing pages, split testing and abandoned cart automation, are available only on top-tier plans (Plus from $70/month and Professional from $187/month).

Check out the top ActiveCampaign alternatives.

4. Drip

Drip is — as the name suggests — a drip marketing software mostly for ecommerce brands. It’s known for the degree of flexibility and the depth of integrations available.

Of course, the platform called “Drip” has a robust toolkit for sending drip email marketing campaigns:

• Email and SMS workflows
• Pre-built workflows
• Product recommendations
• Scalable personalization
• Workflow split tests
• Dynamic segmentation

Drip pricing

Drip doesn’t offer a forever-free plan. After a 14-day free trial, you’ll have to subscribe to Drip’s only paid plan that starts at $39/month. It includes a maximum of 2,500 contacts and covers all features. 

5. Customer.io

The most expensive among the drip email marketing tools on this list, Customer.io is a customer engagement platform for tech-savvy marketing teams. 

Customer.io empowers technical marketers with:

• Flexible data integrations (RESTful API and third-party integrations)
• Segmentation engine
• Data attribution
• Webhooks
• Rule-based visual workflow builder 
• Dynamic personalization
• Experimentation tools

Customer.io pros

It lets you create complex customer journeys spanning multiple marketing channels. It’s also a highly technically flexible solution that enables you to customize the out-of-the-box features to your needs.

Customer.io cons

It can feel geared towards a tech-savvy user base.

Customer.io pricing

Customer.io starts at $150/month and includes 8,000 profiles. 

6. ConvertKit

ConvertKit is a drip email marketing solution for creators and solopreneurs. It’s a simple solution for lead generation and email drip campaigns.

Here’s what you can expect from ConvertKit’s drip campaigns: 

• Visual flow builder
• Basic subscriber management
• Personalized emails
• Visual automation templates

ConvertKit pros

If you’re stepping into email marketing to connect with your followers or start selling your products, ConvertKit is a good place to start. It’s simple, and it definitely won’t overwhelm you with too many technical features.

ConvertKit cons

Mind that ConvertKit doesn’t offer a traditional email drag-and-drop builder, but you can modify one of the pre-built email templates to create good-looking emails. Also, ConvertKit does not support A/B testing for sequences. And it charges a fee for sales done via emails. 

ConvertKit pricing

While ConvertKit offers a forever-free plan with 1,000 subscribers and unlimited campaigns, drip email campaigns are available only on paid plans. Pricing starts at $9/month for up to 300 subscribers and increases as you grow your mailing list. 

Ready to set up your drip email campaigns?

Drip email campaigns can become your main sales tool. You just need to find software that will provide you with all the necessary tools. Before you choose the right platform, think of how deep you want to go with your automated workflows and highlight the features that should help you achieve your goals. 

The post 6 Best Drip Email Marketing Software for 2023 appeared first on Brevo (ex Sendinblue).

To help you out, we’ve compiled a list of the best and the cheapest options available. 

Something to be aware of is that while many of the above email marketing services offer unlimited monthly email sends on their cheapest plans, you’re only able to send unlimited emails to your contact list, which is typically the limiting factor on entry-level plans.

With Brevo, your contact storage will always be unlimited. Instead, you pay for the volume of emails you send, starting at $25 for 20,000 emails per month.

The best cheap email marketing services to save you money

1. Brevo (formerly Sendinblue)

Brevo is an excellent choice of cheap email marketing platform. It offers a range of digital marketing tools, perfect for small businesses, ecommerce giants, and everything in between. You can mix and match the various features to suit your own needs and budget.

Brevo is more value oriented compared to other email marketing services because we don’t charge you for storing your contacts, only for the number of emails you send. (We don’t think it’s very fair to charge more for growing your business and gaining customers… That’s the whole point!)

Even better, Brevo offers all email features a business needs under one roof. Let’s take a look:

Drag-and-drop email editor

Creating beautiful emails is easy with Brevo. The drag-and-drop editor is intuitive and makes professional email design quick and straightforward. Personalize your email content, upload your brand kit, and keep track of performance — no technical expertise required. 

As well, all Brevo plans have access to our gallery of fully-responsive email templates. (Even the free plan!)

Audience segmentation

Brevo lets you easily segment your contacts list into customized audiences for email marketing campaigns based on previous subscriber behavior, declared interests through opt-in forms, and other attributes. This way, you can target various subgroups of your audience with precision, driving both open rates and click-through rates.

Email personalization

Brevo gives you limitless options for personalizing your email content. From personal attributes like name and city to behavior attributes like last purchased item and discount applied, nearly any type of customer data can be used to create personalized content with Brevo. The result? Better customer experiences and better campaign performance.

Transactional email

Transactional Emails are an essential part of businesses’ customer communications, especially in ecommerce and SaaS. They allow you to send your most important emails based on a triggering activity like registrations, order confirmations, and password resets. Even better, you can brand transactional emails and enjoy top-notch deliverability rates with Brevo.

Marketing automation

Marketing Automation lets you anticipate critical moments in your customer journeys and trigger predefined actions without lifting a finger. Send emails or SMS, update contacts based on their behavior, and create lists for different types of engagement. Let Brevo handle the little things so you can focus on the bigger picture.

A/B testing

To see what works best for your audience, you can test subject lines and email content with Brevo. Should your email be plain text or image-rich? A fun, punny subject line or a serious one? You’ll know what your audience prefers after an easy A/B test and seeing the opening and conversion rates.

Subscription forms

Signup Forms support your email marketing efforts by collecting email addresses of prospects. With Brevo, you can create your own branded signup forms in minutes and start building your email list on the platform. No extra tools needed. What’s more, you can collect all kinds of customer data with Signup Forms to use for targeted segmentation later on.

Check out these newsletter signup form examples for inspiration!

Compliance

Brevo makes being CCPA, CPA, and GDPR compliant easy! You can quickly add double opt-ins or email preference checkboxes to Signup Forms. Then, you can manage subscribers according to the permission they gave. This not only keeps you within the law, but helps ensure good email deliverability.

As a more general note, whatever bulk mail software you choose, be sure it takes steps to ensure your contacts’ privacy and your own sender reputation.

Other Brevo features

In addition to a complete email marketing service, Brevo also gives you:

• SMS marketing
• WhatsApp marketing
• AI subject line generator
• Live chat
• Landing page builder
• CRM Platform
• Integrations with ecommerce platforms, social media, and more
• Customer support in six languages

Brevo offers countless digital marketing tools, all the while being one of the cheapest email marketing platforms on the market. Create your free account today and enjoy unlimited contact storage, 40+ responsive email templates, and 300 email sends per day.

2. HubSpot

HubSpot is an email marketing solution popular with pros and startups. It combines marketing automation tools with some free email allowances that fit most marketing strategies.

For email, subscription forms, and live chat, you need the Marketing Hub product starting at $45/month for 1,000 contacts. For more CRM features, the CRM Suite comes at separate pricing.

Go into detail: HubSpot vs. Brevo

3. Mailchimp

Mailchimp is often seen as the go-to email marketing service provider for those new to the scene but it’s not cheap. The intuitive interface lets you set up campaigns, tag subscribers, and create automated workflows. 

Mailchimp offers a free plan for up to 500 contacts and 500 emails/day (but 1,000 emails a month total). The full suite of email marketing capabilities and advanced audience insights, custom branding, and a host of templates come at the higher price tier.

If you’re looking for other options, however, check out the 11 best Mailchimp alternatives.

4. Constant Contact

Constant Contact’s drag-and-drop email builder makes it easy to create and customize professional-looking emails, while the automations feature lets you build out trigger-based email series to better connect with your subscribers. The ability to import subscribers from external lists and the transactional email element make it a good option for ecommerce brands. 

Constant Contact’s cheapest paid plan starts at $9.99 per month for 500 contacts and basic email features.

Not sure? Find more Constant Contact alternatives.

5. ConvertKit 

ConvertKit specializes in helping creatives and bloggers reach and build relationships with their audiences. The platform has an ever-expanding range of email templates to use as well as landing page designs specifically created to optimize conversions.

The dashboard is easy to use thanks to visual workflows that help you map out trigger-based campaigns. There’s a free plan for up to 300 subscribers, but this doesn’t include the automated sequences and funnels. To set that up, you’ll need to sign up for the next plan up, which starts at $15 per month for 300 subscribers. 

Check out more ConvertKit alternatives here.

6. MailerLite 

MailerLite is a simple platform with powerful functionality. The design features let you create branded email templates and landing pages, while automation, personalization, and segmentation allow you to build deeper relationships with your subscribers. 

There’s also the option to A/B test campaigns and use advanced audience insights to better understand the people you’re talking to. There’s a free plan for up to 1,000 subscribers and 12,000 email sends per month. Once you reach that level, you’ll be bumped up to the $10/month plan, with prices increasing the more subscribers you get.

Hesitating between MailerLite and Brevo? Take a look at this side-by-side comparison!

7. GetResponse

GetResponse has all the tools you need to send out one-time broadcasts and create ongoing email campaigns. It comes complete with ready-to-use autoresponders, templates for trigger-based emails, powerful segmentation features, and professionally designed templates to ensure your emails are eye-catching and engaging.

You can try a 30-day free trial to begin with. The forever-free plan includes basic email features and up to 500 contacts. After that, the cheapest plan starts at $19 per month. 

Want to learn more about the differences between Get Response and Brevo? Check out our comparative guide.

8. SendGrid

SendGrid is another cheap email marketing service to consider. It’s designed with developers and marketers in mind to help them build and send engaging email campaigns. It comes with all the usual features, like email automation options, signup forms, pre-made landing page designs, A/B testing, and advanced insights. 

The free plan lets you send 6,000 emails a month to 2,000 contacts. Otherwise, pricing start at $15 per month for more advanced features. The good thing is SendGrid charges by emails sent, not contacts stored. (Just like Brevo!)

Read more: The Best SendGrid Alternatives for Transactional Email

9. Aweber

Aweber’s AI-powered design assistant helps you create beautiful and branded emails in a matter of minutes. The platform also features a drag-and-drop template builder and landing page editor so all your content stays on-brand. There’s also a powerful automations feature and a campaign marketplace where you can import high-performing campaigns into your account to use as a guide. 

There is a free plan for up to 500 subscribers. After that, prices start at $19.99 per month. 

Read more: AWeber vs Brevo

10. Moosend 

Moosend is another cheap email marketing service with all the features you need to create beautiful campaigns that convert. You can create branded landing pages using pre-made templates for inspiration, send automated emails based on subscriber behavior, and tap into the ecommerce AI feature to generate more sales. 

Moosend no longer offers a free plan, but a 30-day free trial instead. While it includes a most of the platform’s features and functionalities, the free trial doesn’t allow you to send transactional emails. Paid plans start at $9 per month for 500 contacts. 

11. Omnisend 

Omnisend’s automated workflow templates, pre-made dynamic forms, and professionally-designed email templates let you build out eye-catching email campaigns quickly and easily. Other features include an intuitive drag-and-drop editor, SMS campaigns, and powerful ecommerce segmentation tools. 

The free plan lets you send up to 500 emails a month, with paid plans starting at $16 per month and increasing as you grow your subscriber list. 

12. SendPulse

SendPulse is actually a multi-channel marketing platform that includes a cheap email marketing service. There’s a drag-and-drop email editor that lets you create branded newsletters as well as automation and personalization features that allow you to continue connecting with your subscribers easily and efficiently. 

The free plan lets you save up to 500 subscribers but is limited in terms of features. Otherwise, paid plans start at a very reasonable $8 per month. 

13. Mailjet 

Create meaningful emails that engage your subscribers with Mailjet’s range of easy-to-use features. Design responsive emails using pre-made templates in just a few clicks, manage and segment your audience so you can send the right message to the right people, and monitor your campaign results with advanced insights. 

The free plan lets you send up to 6,000 emails a month or 200 emails per day. Want to send more? The basic paid plan starts at $15 per month for 15,000 emails and no daily sending limit. Like Brevo, Mailjet bases its pricing on the number of subscribers you have. All around, it’s a high-quality option for a cheap email marketing software.

Further reading: Comparing Mailjet and Brevo

14. EmailOctopus

EmailOctopus is all about simplicity and helping businesses engage with their subscribers in a consistent and meaningful way. A range of simple template designs for various industries ensures your emails look professional, while easy-to-use automation features let you communicate beyond newsletters. There are also smart analytics you can track and measure your email campaign results in real time.

If you have less than 2,500 subscribers and send less than 10,000 emails per month, you can sign up for the free plan. Otherwise, higher-volume paid plans start at $24 per month. 

15. Benchmark 

Next up on our list of the best cheap email marketing services is Benchmark. Benchmark’s features have been specifically designed to help you grow your subscriber list and business. Everything is customizable, from the email templates to the pre-made landing pages and automated workflows. Reporting features and lead generation tools help you make the most of your emails and get the best results possible. 

Benchmark has a free plan that lets you send up to 3,500 emails per month. After that, prices start at $15 per month for unlimited emails and up to 500 subscribers. 

16. Sender

Sender helps you create automated email campaigns from scratch with a range of powerful features. Ecommerce brands can import all of their product information with the built-in Product Wizard, which means no more copying and pasting. On top of this, Sender integrates with the majority of popular ecommerce platforms, including WooCommerce.

The free plan lets you have up to 2,500 subscribers and send 15,000 emails per month. Paid plans start at $10 per month. 

17. RedCappi 

Simplicity is the name of the game for RedCappi. The platform has a really simple interface with drag-and-drop elements to help you build your emails quickly. You can also use the built-in automated email schedules to send out your emails when your audience is most engaged. On top of this, you can personalize your emails and A/B test campaigns to see what performs best. 

It’s free to have up to 100 subscribers. After that, prices start at $10 per month for 500 contacts. 

18. ActiveCampaign

ActiveCampaign is another great option for cheap email marketing services. With plenty of advanced automation features, the platform can save you and your team time and energy. ActiveCampaign has all the features you need to get started with email marketing, including a drag-and-drop editor, autoresponders, and broadcast and transactional email capabilities. 

There is a free plan that you can sign up for while you explore the features, but to start sending emails you’ll need to sign up for one of the paid plans. Prices start at $15 per month for 500 contacts.

19. Pabbly

Pabbly (formerly MailGet) lets you create automated email campaigns geared for conversions. The drag-and-drop editor lets you build emails in minutes, while drip campaigns, list management, and email list cleaning keep your campaigns high-performing and your subscribers engaged. While its features aren’t the most advanced, Pabbly works great as an email marketing tool for beginners and small business owners. 

Pabbly’s free plan includes unlimited monthly email sends to 100 contacts. The cheapest paid plan starts at $29 per month for 5,000.

Choosing the right cheap email marketing software

Email marketing success starts with choosing the right email marketing software. To find the right match for your business, be sure to consider which features you’ll need, what your budget is, and how much you expect to grow. 

And remember, even though this article is about cheap email marketing services, the cheapest option may not be the best. All the options on this list offer affordable pricing, but the best way to find the ideal email marketing platform for your business is by testing out your options!

The post 19 Best Cheap Email Marketing Services (August 2023) appeared first on Brevo (ex Sendinblue).

And with Mailchimp’s 16% price increase in December 2022 and a heavy reduction of its free plan in August 2022, things have only gotten more expensive. Last month, it communicated to free users that even stricter limits were imposed since March 10.

That’s why we’ve put together this post: to help you pay less for email.

And spoiler alert, it’s totally possible to find a cheaper alternative to Mailchimp with all the same functionality.

Taking the cheapest monthly plan available, we’ve compared 11 Mailchimp competitors on how much it costs to send email newsletters to a given number of contacts.

We’ll look at features in the second half of the post but this comparison is mainly focused on monthly email sending costs. 

So, want to know which Mailchimp alternatives will generate the most savings on email? Read on to find out!

Prices listed are for monthly plans only 

What are the best Mailchimp alternatives?

At a glance, the best Mailchimp alternatives are:

1. Brevo (formerly Sendinblue)
2. Moosend
3. Convertkit
4. HubSpot
5. Mailerlite
6. Klaviyo
7. Aweber
8. ActiveCampaign
9. Constant Contact
10. Campaign Monitor
11. Omnisend

Why it’s worth considering Mailchimp alternatives

Mailchimp is known for free and entry-level plans. However, that’s no longer the case. Their free plan now covers only 500 contacts and 1,000 emails starting March 10, 2023! And once your email list starts to grow, Mailchimp’s cost goes up way too fast.

On Mailchimp, every single contact counts as a billable contact, even those who unsubscribe. This means that to keep Mailchimp costs low, you need to stay on top of your email list cleaning all the time. Plus, if a contact appears on two lists, it’s billed twice!

Also, as a Mailchimp user, you may have noticed that list segmentation can be tricky. Instead of separating contacts into distinct lists, Mailchimp encourages you to have one single list (known as an ‘audience’) and to segment using tags. Tags can quickly become messy and confusing.

Another thing to keep in mind about Mailchimp is that while it has some great advanced features, these are mainly reserved for the higher pricing tiers. 

You’ve probably hit a wall with some of Malchimp’s biggest CONS already and that’s why you’re looking at Mailchimp competitors:

• Paying for contacts, even unsubscribed ones
• No integration with Shopify
• No integrated SMS, live chat, or push notifications
• All features billed by contacts, exponentially increasing the price
• Very limited free plan: 500 contacts, 500 emails a day but only 1,000 emails a month!

An Overview of the Best Mailchimp Alternatives

If you’re looking to move away from Mailchimp, surely your first concern is the features you’ll get elsewhere and the cost. Luckily, there are quite a few Mailchimp competitors with comparable features and often better prices.

Price Comparison to Find Cheaper Alternatives to Mailchimp

Here’s a price comparison of the top Mailchimp alternatives by contact list size. Note that Brevo (formerly Sendinblue) is the only one to not charge per content but by number of emails sent. Everyone else, Mailchimp and competitors, charge for subscriber storage, which inflates the price as your list grows.

Here’s how pricing compares when sending one email per month to specific numbers of contacts.

Prices based on monthly plans (cheapest plan available)

Comparing ‘free forever’ plans: The best free alternatives to Mailchimp

Is Mailchimp free? It offers a free plan, true, but it’s very limited (was reduced recently) and the price goes up steeply from there.

Naturally, if you’re an email marketing beginner, a small business owner, or just starting out in ecommerce, you might find that too expensive. Or maybe you’re looking for cheaper Mailchimp alternatives for nonprofits (check out our guide to email marketing for NGOs)?

Free plans are an ideal opportunity to test-drive an email marketing platform before committing to a paid plan. Free plans are essentially Mailchimp free alternatives. The best paid email services usually offer them to get you started. 

Email marketing services that don’t have a free plan

• ActiveCampaign: 14-day free trial. Starting price of $15/month for 500 contacts.
• Constant Contact: 30-day free trial. Starting price of $9.99/month for 500 contacts.
• Moosend: 30-day free trial. Starting price of $9/month for 500 contacts.

The 11 Best Mailchimp Alternatives in 2023

This goal here is to give you an idea of the key features offered by different email providers. 

Some features are available on base plans, others are reserved for upper tier/premium plans. For exact pricing information per feature, you’ll need to visit each provider individually. 

Top of the list of Mailchimp alternatives is Brevo (formerly Sendinblue). You’ve seen how Brevo offers great value for money when it comes to sending emails. Now let’s see what else you can do with the platform.

1. Brevo (formerly Sendinblue): The Best Mailchimp Alternative

Brevo (formerly Sendinblue) is an affordable, user-friendly email marketing software. But that’s not all. It’s also an all-in-one CRM suite. Alongside all the necessary email marketing tools, you’ll get other Marketing Platform features including automation, SMS, WhatsApp, and Facebook ad capabilities. Sign up for Sales Platform for meetings and sales pipelines, Conversations for personalized chat tools, and so much more. AI subject line generator is available on all plans to help you with campaigns.

What makes Brevo the best Mailchimp alternative?

Main advantages over Mailchimp:

• A robust email deliverability infrastructure to help land your emails in the inbox
• Pricing based on the number of emails, not the number of contacts: Brevo lets you store unlimited contacts across all its plans. No matter how big your email list grows, its size won’t impact the pricing. Mailchimp, on the other hand, charges per contact stored. As one user describes Brevo: “No need to worry about growing your database and seeing your costs explode.”
• Transactional emails included in each plan: You can send transactional emails (like order confirmations, shipping notifications, password resets, etc.) over Brevo’s SMTP server as part of your monthly plan. With Mailchimp, transactional emails are a paid add-on to your monthly plan and incur pretty hefty transactional fees.
• Brevo’s free plan is very generous compared to that of Mailchimp, letting you build your email strategy and grow your list without overpaying.

Check out our Brevo (formerly Sendinblue) vs Mailchimp guide for a detailed comparison of pricing and features.

Or you can just try it out for yourself by signing up for a free plan. You’ll get 300 emails a day and unlimited subscribers.

Brevo’s email marketing features:

• Unlimited subscribers
• Drag-and-drop email builder & HTML email editor
• Customizable email templates
• Advanced list segmentation
• Dynamic personalization
• A/B testing (email content and subject lines)
• Advanced analytics
• Email subscription forms
• Easy to set up double opt-in
• Native integrations with WordPress and other CMS
• GDPR compliant

Automation tools:

• Autoresponders
• Email marketing automation
• Visual workflow builder
• If/then/else workflows
• On-page activity triggers

Ecommerce: 

• Transactional emails (included in monthly email plans)
• Abandoned cart emails
• SMTP server
• Email API
• SMS 
• Native plugins for Shopify, WooCommerce, Magento, PrestaShop

Multichannel: 

• Email
• SMS marketing
• WhatsApp marketing
• Push notifications
• Shared Inbox
• Landing page builder
• Live chat
• Chatbot

Also includes a built-in CRM Platform for managing contacts and deals.

Brevo Pricing

Brevo offers a forever-free plan with 300 emails a day (that’s 9,000 emails a month!). Unlimited contacts, signup forms and email templates included!

Plans start at $25/month for 20,000 emails and grow with your business needs, not with your contact list.

Languages available:

The platform is available in 6 languages: English, French, German, Spanish, Italian, and Portuguese (Mailchimp only supports English)

Best for: 

Both small and large businesses, ecommerce stores, publishers, startups.

2. Moosend

Moosend is another affordable email marketing solution and marketing automation platform. 

Compared to some other Mailchimp alternatives, it lacks certain native integrations and multichannel marketing features. That said, it has everything you need to create and send successful email campaigns. 

Why choose as Moosend as a Mailchimp alternative

Moosend’s main advantage over Mailchimp is that it’s a lot cheaper and offers a generous free plan. Overall it’s a good choice for small businesses and infrequent senders.

Moosend email marketing features:

• Unlimited emails
• List segmentation
• Newsletter templates
• Drag-and-drop editor
• Email subscription forms
• Real-time analytics

Automation possibilities:

• Automation workflow editor
• Automation templates
• Lead scoring
• Conditional triggers

Ecommerce: 

• Abandoned cart emails
• Transactional emails
• SMTP server
• Integrations via Zapier and Piesync 

Multichannel: 

• Landing pages

Unfortunately not as many multichannel features as Mailchimp and other providers.

Best for:

Publishers, agencies, small businesses

3. ConvertKit

ConvertKit promotes itself as the email marketing platform for creators. This includes bloggers, artists, musicians, Youtubers—basically anyone running a creative business.

ConvertKit’s email marketing tool is optimized with this audience in mind.

Advantages of ConvertKit compared to Mailchimp

• ConvertKit doesn’t charge twice for same subscriber in different lists
• You can create multiple signup forms for different opt-in incentives and content assets. This makes it easy to grow a subscriber list with content upgrades.
• There’s a free concierge migration service if you have over 5000 subscribers

ConvertKit email marketing features:

• Email campaigns
• RSS to email
• Mobile responsive
• Form builder
• Analytics & engagement scoring
• A/B tests
• Option to run a paid newsletter (transaction fee applies)

Automation possibilities:

• Visual automation builder
• Autoresponders
• Email marketing automation
• Link triggers

Ecommerce: 

• Ecommerce integrations
• API

Multichannel: 

• Landing pages (+ templates)
• Possibility to sell digital products
• Newsletter referral system
• Facebook custom audiences

Best for:

Creators, artists, writers, musicians, bloggers.

4. HubSpot

If you’re looking for more than just an email marketing tool, HubSpot is a great Mailchimp alternative to consider. HubSpot’s email marketing service is backed with a full suite of marketing and automation tools, to help you create unique, personalized experiences for your audience.

Main advantages of HubSpot vs. Mailchimp

Here’s why HubSpot is one of the best alternatives to Mailchimp:

• Marketing automation: HubSpot’s automation features go well beyond simple autoresponders. While Mailchimp offers automated kickback emails and drip campaigns, HubSpot lets you create automation workflows to manage your contact database, pass off leads to other teams, and even automatically create support tickets. You can also add delays and conditional logic.
• Growth platform: With forms and popups, live chat and bots, ad management, landing pages, and more, HubSpot has everything you need to kick off your marketing strategy, as well as more advanced features that you can grow into. The HubSpot CRM also supports your sales and customer service teams for a seamless cross-functional customer experience.

HubSpot email marketing features: 

• Forms
• Popups
• Segmentation
• Email analytics and health insights
• Mobile optimization

Automation possibilities:

• Autoresponders
• Automate drip campaigns
• Advanced sequences (conditional logic)
• Lead scoring

Multichannel: 

• CRM
• Live chat and conversational bots
• Plans to support sales and customer support teams
• Landing pages
• Ad retargeting & management

Best for:

The free plan has a generous feature set but HubSpot becomes expensive if you have more than 1000 subscribers. For this reason it’s probably best suited to mid/large enterprises rather than small businesses on a budget. As well, the wealth of advanced functionalities makes Hubspot a better option for experienced pro marketers.

5. Mailerlite

Mailerlite is another cheaper alternative to Mailchimp and a solid choice if you’re just looking for a simple, intuitive email tool.

What makes Mailerlite better than Mailchimp:

There are only two pricing plans, free and paid. This means you can access all features on the paid plan (unlike Mailchimp which has different pricing tiers).

Mailerlite email marketing features:

• Drag-and-drop editor
• Popup signup forms
• Simple reporting dashboard
• Segmentation
• Email templates
• Time zone scheduling
• Auto resend
• A/B testing
• Rich text & HTML editor

Automation possibilities:

• Autoresponder
• Simple automation sequences

Multichannel: 

• Landing pages (+ custom domains for landing pages)
• Free website with up to 5 landing pages

Best for:

Perfect for small businesses. Mailerlite is a lightweight solution that offers great value for money given its ease of use.

However, it’s probably not the tool for you if you’re looking for more advanced features (automation, etc.) 

Another point to note is that Mailerlite doesn’t offer any phone support, even on their paid plan.

6. Klaviyo

Klaviyo’s email marketing service is built for ecommerce and integrates easily with Shopify. 

Klaviyo particularly excels when it comes to advanced analytics and insights. If you want to dig deep into customer data, Klaviyo is one of the best Mailchimp alternatives for this.

Find other Klaviyo alternatives here

What makes Klaviyo better than Mailchimp

Main advantages over Mailchimp:

• Granular segmentation: Klaviyo provides a ton of behavioral and transactional data with which you can segment contacts. It also has predictive analytics to determine Customer Lifetime Value (CLV) and the risk of churn. 
• Pre-built templates for automation workflows: Save time setting up automated workflows thanks to Klaviyo’s library of ready-made templates for your abandoned cart, welcome, and win-back flows.
• Measure email marketing ROI: Easily track all the sales coming directly from your email marketing efforts.

Klaviyo email marketing features:

• Segmentation and personalization
• A/B testing
• 1-click integrations with many apps and services
• ROI-based reporting
• Signup forms and popups

Automation possibilities:

• Workflow builder
• Automated workflow templates
• Pre-built autoresponders

Ecommerce: 

• Abandoned cart reminders
• Native integrations for Shopify, Magento, WooCommerce and more
• API
• Product recommendations
• Dynamic data block

Multichannel: 

• SMS
• Facebook & Instagram advertising

Best for:

Ecommerce businesses

7. AWeber

AWeber has been around since 1998 and is still a popular email marketing tool for small businesses, bloggers, and entrepreneurs. It offers a huge gallery of ready-made email templates and gives lots of options for email automation and personalization.

Here’s why AWeber is one of the best Mailchimp alternatives:

• An all-inclusive pricing model: With AWeber you get access to all features, no matter what plan you’re on.  With Mailchimp, a limited number of features are available on the cheaper plans. For example, A/B testing and advanced segmentation are only available as you move up the different pricing tiers.
• Customer support via phone, chat and email: AWeber customers have a number of options to contact its award-winning customer support 24/7. Mailchimp, on the other hand, has no direct contact support options for its free users, and phone support is a luxury that’s only available on the premium plan (starting at $299).

AWeber email marketing features: 

• Newsletters
• RSS to email
• Email templates
• Drag and drop email editor
• Signup forms
• WordPress plugin
• Basic segmentation
• Analytics

Automation possibilities:

• Autoresponder
• Behavioral automation

Ecommerce: 

• No transactional emails
• Sales tracking
• Purchase tagging

Multichannel: 

• Web push notifications
• Stock photos
• Landing pages 

Best for:

Email marketing beginners who want a user-friendly newsletter and list management tool without all the bells and whistles. 

Advanced segmentation and A/B split testing will be missed but you do get 24/7 support (phone/email/chat) on all plans.

8. ActiveCampaign

ActiveCampaign’s email marketing tool is just one feature of its many marketing software capabilities.

ActiveCampaign makes it easy to personalize your emails using contact data. You can also split test up to five different email versions to work out which content performs best. 

Plus, there’s also a built-in spam tester to check if emails are likely to go to junk. 

Why choose ActiveCampaign as a Mailchimp alternative

Main advantages over Mailchimp:

• Automation and workflow recipes to get you started
• Suits the more advanced marketer
• Unfortunately doesn’t offer a free plan but you can do a 14-day free trial

ActiveCampaign email marketing features: 

• Newsletter
• Drag-and-drop editor
• Email templates
• Analytics

Automation possibilities:

• Autoresponders
• Marketing automation
• Automation map
• Contact & lead scoring

Ecommerce: 

• Product blocks for email
• Ecommerce integrations
• Conversion tracking

Multichannel: 

• CRM
• Landing pages
• Site messages
• SMS marketing
• Social media tool integrations

Best for:

Pro marketers who are already familiar with advanced automation

9. Constant Contact (see how Brevo compares)

Constant Contact helps small businesses create websites, online stores, branded email marketing campaigns, and more.

Why choose Constant Contact as a Mailchimp alternative

Main advantages include:

• Ease of use and intuitiveness, especially for organizing lists
• Accessible customer support on low priced plans
• Donations tool to support email marketing for nonprofits

No free plan but paid plans come with unlimited emails.

Constant Contact email marketing tools: 

• Email campaigns
• Email templates
• Resends to non-openers
• A/B split testing for subject lines

Automation possibilities:

• Automated email series/nurturing workflows

Ecommerce: 

• Abandoned cart email reminds for Shopify
• Integrations with Shopify, Eventbrite and Mindbody

Multichannel: 

• Survey tool
• Donation collection
• Social media scheduling and ads
• Landing page builder

Best for:

Small businesses and nonprofits looking for a simple multichannel solution

Not sure? Discover more Constant Contact alternatives.

10. Campaign Monitor

Campaign monitor is another cost-effective Mailchimp alternative to consider, particularly for lower volume senders. Their platform offers countless beautiful email newsletter templates for everything from announcements to holiday campaigns to reengagement messages.

What makes Campaign Monitor better than Mailchimp

Campaign Monitor is a good Mailchimp alternative for a few reasons. First off, for most email sending volumes, they’re less expensive than the industry leader. Second, they’re visual journey builder is great for beginners looking to get started with more advanced automations. 

Overall, Campaign Monitor users find that their platform is far easier to use than Mailchimp’s. If you’re looking for an intuitive email marketing tool, this is one to consider. 

Campaign Monitor email marketing features:

• Email campaigns
• Drag and drop email builder
• Over 100 customizable templates
• Free image gallery
• A/B testing
• Popups and forms
• Real time reporting analytics
• RSS-to-email

Automation possibilities:

• Automation visualization
• Advanced link tracking

Ecommerce: 

• Transactional emails 
• Various plug-ins / integrations

Multichannel: 

• CRM plug-in
• CMS plug-in
• Landing pages
• Social media marketing alignment

Best for:

Small businesses looking for an email marketing tool. (While Campaign Monitor supports other channels, you’ll have to go through integrations to use them).

Read more: 7 Best Campaign Monitor Alternatives

11. Omnisend

Lastly, there’s Omnisend. It offers an easy-to-use platform for ecommerce email marketing, SMS, and automation. If you’re looking for an exhaustive ecommerce option, Omnisend is a decent pick.

Omnisend positions itself for ecommerce businesses and boasts a variety of helpful tools for running an online shop. In addition to email marketing, they support SMS marketing, another perk for ecommerce retailers. While Omnisend’s functionality is top-notch, the pricing is steep, even more than Mailchimp for certain volumes.

Omnisend email marketing features:

• Email campaigns
• Drag-and-drop editor
• List segmentation
• Sign-up forms
• A/B testing
• Campaign reports and click maps
• Email templates
• Analytics

Automation possibilities:

• Pre-built workflows
• Ecommerce-focused personalization

Ecommerce: 

• Ecommerce integrations
• Cart abandonment
• Order/shipping confirmation
• Product recommendations

Multichannel: 

• Landing pages
• Web-push notifications
• SMS
• Social media integrations

Best for:

Established ecommerce businesses looking to make use of a variety of features. 

The Must-ask Questions when Choosing an Alternative to Mailchimp

When comparing email marketing services, it’s easy to get overwhelmed by all the different tools, especially if you’re an email marketing beginner. But here are some questions you can ask yourself to narrow down the selection:

1. What key features does my business need?

Do I need a simple email tool or could I also benefit from an ‘all-in-one’ pro tool with other marketing capabilities? 

All-in-one platforms are a great way to centralize your marketing operations, reduce the size of your martech stack, and cut down on your marketing expenses. You’re also set to save a lot of time switching between tools.

As lots of email providers branch into multichannel offerings, it’s definitely worth taking a look at what you can do beyond email. 

2. What kind of emails will I send and how often?

Will I be sending promotional email campaigns, transactional emails, or both?

As we’ve seen, Mailchimp competitors differ in how they cater to (and charge for) transactional emails. 

Brevo (formerly Sendinblue), for example, lets you manage promotional and transactional emails on the same plan. Others bill transactional emails as an add-on while some (like Constant Contact) don’t offer any transactional email service.

Are transactional emails vital to the success of your business? If so, you need to check how a potential email provider manages such emails and figure out how much it’ll cost you.

3. How many email subscribers do I have? 

And how fast do I predict my email list to grow?

As we’ve seen, most email services base their pricing on the number of subscribers stored. It’s easy to get lured in by super cheap base plans and then see a considerable hike in prices once you hit the 1000 subscriber mark. 

This is where you need to look ahead. Don’t just ignore the higher pricing tiers. Will the shift in prices still suit your budget as your list grows? Or would you prefer a more flexible, scalable option that isn’t based on the number of contacts but on the volume of emails?

If it’s a case of the latter, Brevo (formerly Sendinblue) offers unlimited contacts on all plans. This way you don’t have to worry about increasing prices as your list grows. 

4. What’s my skill level as an email marketer?

Do I need a basic ‘get the job done’ tool or something more sophisticated?

This is where you should assess your email marketing goals and skills as a marketer. A lot of small businesses are just looking for simplicity, efficiency, and affordability. If you fall into this category, it’s likely the most basic email package will suit.

But if you’re a seasoned marketer or perhaps more into the tech/dev side, you’ll probably want a sophisticated pro tool. Services with advanced automation, segmentation, and analytics possibilities will speak to you more.

Frequently Asked Questions (FAQs)

Here are some of the most common questions people ask about Mailchimp alternatives.

What is Mailchimp?

Mailchimp is an email marketing service that lets you create and run email campaigns. They offer email templates, signup forms, A/B testing, CRM, and other features to grow your audience.

Does Mailchimp offer a free plan?

Yes, Mailchimp’s free plan includes 500 contacts and 1,000 emails. You’ll need to upgrade to a paid plan for more contacts, higher sending limits, and advanced features.

Is Mailchimp HIPAA and GDPR compliant?

Mailchimp is not HIPAA compliant. They don’t have a Business Associate Agreement (BAA), which is needed for HIPAA compliance. Their terms state that Mailchimp users are responsible for making sure their email marketing complies with regulations like HIPAA.

Mailchimp offers tools that help you stay GDPR compliant when asking for customer data. For example, they have GDPR compliant signup forms and double opt-in that you can use to build your email list.

Although Mailchimp’s servers are located in the U.S, they can still lawfully process personal data on behalf of users based in the European Economic Area (EEA). 

There are other GDPR compliant email marketing services. For example, Brevo (formerly Sendinblue) makes it easy to stay GDPR compliant with double opt-in forms and servers in the European Union.

Is there something similar to Mailchimp?

There are many tools that offer similar email marketing features. Each software comes with advantages and disadvantages, depending on your budget and how you plan to use it.

For example, Brevo is a good Mailchimp alternative if you’re looking for an affordable email marketing service that’s part of an all-in-one CRM suite. SMS and WhatsApp campaigns, live chat, and marketing automation are just a few of Brevo’s other features.

Is there a cheaper option than Mailchimp?

There are several Mailchimp alternatives with cheaper pricing plans. Many also offer free plans that include higher email and contact limits than Mailchimp.

Brevo stands out due to their pricing structure, which is based on the emails you send — not your number of subscribers. Brevo’s free plan even comes with unlimited contacts. Mailchimp, on the other hand, can get pricey as your email list grows.

What is the best Mailchimp alternative?

There are many Mailchimp alternatives you can consider depending on your budget, needs, and skills. 

Brevo can be a great choice for both small and large businesses given their easy-to-use interface, wide range of features, and cheaper pricing.

Time to Try Out Some Mailchimp Alternatives

Test, test, test. It’s the best way to find the ideal email service provider for your business.

Take advantage of free plans and free trials to get a feel for the software. You’ll quickly start to notice the differences and learn your own preferences.  

We hope this guide has helped you see where you can save the most money with Mailchimp alternatives.

The post 11 Best Mailchimp Alternatives Compared (2023): Make the Switch appeared first on Brevo (ex Sendinblue).

A mass email is when you send an email message to a large number of email addresses in your contact list.

Adding an endless number of email addresses to the CC or BCC of your email draft is tedious, time-consuming, and risks exposing the personal contact information of your email recipients.

Use the mail merge feature in Outlook to send bulk email to your email contacts quickly. Mail merge also lets you send personalized messages to each email recipient.

How to send mass email in Outlook

We strongly recommend using a professional email marketing software to help you send personalized emails — so you can benefit from advanced marketing tools like email segmentation and email design templates. 

Using mail merge Outlook is still a good option if you’re only interested in sending a few bulk messages.

Here are 5 simple steps you can use to send personalized mass emails in Outlook:

Step 1: Draft your message in Microsoft Word

Open Word and write out the body of the email message.

If you’ve included images or GIFs and want to know what they’ll look like in an email, select the View tab in the menu ribbon and switch to Web Layout.

Step 2: Start Mail Merge

With your email draft ready you can move on to the next step.

Click on the Mailings tab in the menu ribbon and select the Start Mail Merge option.

In the drop-down menu, choose E-mail Messages.

NB: You’ll see a box that highlights the E-mail Messages menu icon the next time you select Start Mail Merge to indicate that you’ve already toggled that option.

Step 3: Select your email recipients

Under the Mailings tab, choose Select Recipients. 

You’ll see a drop-down list of three options that include:

• Type a New List
• Use an Existing List
• Choose from Outlook Contacts

Here’s how each option works:

Type a New List: Lets you manually key in the contact details of your new email list.

Use an Existing List: Import contacts from a separate file. For this option, you’ll have to organize your contact data in a spreadsheet (.cvs file) or a database with at least three columns (First Name, Last Name, Email Address). 

Choose from Outlook Contacts: Select your email recipients from MS Outlook contact lists (aka your address book). This includes email addresses you’ve previously contacted via Outlook.

Add an “E-mail Address” column if you don’t have one by selecting Customize Columns.

Clean up your contact list by editing entries (double click on any column). You can also manually add or delete entries.

Click OK to save your new address list as a file on your computer. Any new address list will be stored under ‘…\Documents\My Data Sources’ by default.

Step 4: Personalize your message

Now that you’ve added your subscribers to your recipient list you can customize your message on a personal level.

Greeting Line: lets you customize your email by changing the formal address and naming convention of the first line of your email.

Go to the Mailings tab and select Greeting Line.

Once you’ve made changes that you’re happy with, click on OK.

Insert Merge Field: lets you add any column entry in your recipient list as a dynamic field in your email.

Go to the Mailings tab and select Insert Merge Field.

For example, a ‘Company’ column could stand-in for the name of the business your email recipient represents.

Arrange the new insert fields “«»” that have double angle quotes in areas where you feel they fit comfortably.

Step 5: Finish & Merge

With the personalization baked in, you’re all set to send your first mass mailing.Click Finish & Merge in the ribbon menu and then Send Email Messages.

Add the subject line and click OK to send.

Easy, right? Now let’s talk about the disadvantages of sending mass email campaigns with Outlook.

Why you shouldn’t send mass email in Outlook

Unlike dedicated email marketing services, Outlook isn’t designed for sending mass emails. Use it for this purpose and you’ll be quickly frustrated by the following factors:

• Daily email limit: What is the mass email limit in Outlook? Like most email service providers (ESPs), Outlook limits the number of emails you can send per day to 300.
• Lack of email design features: Without email templates and coding resources, it’s pretty hard to create eye-catching branded emails.
• No email preview: You can’t preview emails to see how they’re displayed on different devices and browsers prior to sending.
• No reporting or analytics: Without detailed metrics, you won’t know how well your email campaigns are performing.
• Flagged as spam: Mass emails sent from Outlook, Gmail, and Yahoo are often flagged as spam by both ESPs and email recipients.
• Lower sender reputation: Spam reports impact your sender reputation, making it less likely you’ll reach your recipients’ inboxes in the future. (This is to protect users’ inboxes.)
• Unprofessional sender address: Sending mass emails from an @outlook address, along with a high number of spam reports, can get your mail server IP address blacklisted when sending through Outlook.

Why you should use email marketing software to send mass emails

Email marketing remains the most profitable marketing channel with an ROI of $32 for every $1 spent. 

To leverage that kind of ROI, you need to invest in a dedicated email marketing service like Brevo. Outlook alone simply won’t cut it.

A specialized email marketing service:

• Makes adding contacts and selecting mailing lists easy
• Lets you create professional-looking emails with cool branding and design elements
• Allows you to insert products, various images, and personalized dynamic content like the contents of an individual abandoned cart
• Gives you email performance reports
• Offers ways to grow your lists
• Protects sender reputation
• Enables you to be GDPR compliant

To find the best service for you, check out this list of the best email marketing services.

If you insist on sending mass emails with Outlook, you’re going to face the following limitations:

Things Outlook can’t do

Create professional-looking emails that match your brand

It’s hard to design emails from scratch without any coding or graphic design skills.

One advantage of an email marketing service is that it gives you the tools to easily create emails that look good and display correctly on both desktop and mobile devices.

Brevo, for example, gives you access to a library of email templates as well as a drag and drop email design tool.

Clean, well-designed emails that reflect your brand will catch readers’ attention and increase conversions. 

Below is one such example from Daubner USA — a great-looking email complete with eye-catching visuals and call-to-action buttons, created with Brevo’s easy-to-use email builder.

Save time on list management

Sending a regular email newsletter can be a hassle with Outlook. Imagine adding your contacts manually every time you want to send a bulk email! 

And if you want to email say, 5,000 people at once? Impossible with Outlook in one day.

Uploading a CSV file isn’t ideal either. You still lose time manually keeping your email list up to date with new subscribers and unsubscribers.

Keeping track of email contacts is easy with Brevo. Unsubscribers are automatically removed from lists while opt-ins are added.

You also can set up marketing automation workflows that move contacts to certain lists once they fulfill specific conditions.

Avoid email blacklists

Brevo works to protect sender reputations so you don’t get blacklisted.

New accounts go through strict validation processes to guarantee security and deliverability for everyone using Brevo’s shared IP addresses.

A shared IP address is one that’s shared by several users. It’s a cheaper option for companies sending low volumes of email but the risk is that it only takes one user to compromise an IP’s sender reputation for everyone. 

Message a large list of people without them knowing

How do you send a mass email and hide all the recipients in Outlook?

The only way to send a mass email in Outlook where the recipients don’t see everyone else on the list is to add all of them in the Bcc section. You have to remember to do this every time or you’re likely to slip up like many companies before and expose your entire mailing list.

The easier way is to use a dedicated email service like Brevo, where every campaign appears in the recipient’s inbox as if it’s meant for them only. No slipups, no extra work every time you want to send an email.

Take the stress out of GDPR

Navigating the GDPR (an EU law dictating how personal data can be collected and used) for the first time can be confusing. 

But it’s important to protect people from getting spammed by unsolicited emails. If you want to reach EU citizens, make sure your email and list-building practices are lawful.

Brevo has built-in data security and privacy features to ensure your subscriber’s data is collected and used respectfully.

An unsubscribe option is automatically included in all emails and you can only send to opt-in contacts (those who consented to be contacted by email). 

You can gather this consent with Brevo’s customizable email signup forms. To acquire this consent, Brevo also lets you create customized email subscription forms.

Don’t risk sending mass emails in outlook, try Brevo instead

Looking for an alternative to Outlook for sending mass emails? 

Signup, import your contacts, and send your first mass email campaign in just a few minutes.

The post A Quick & Easy Guide to Sending Mass Email in Outlook appeared first on Brevo (ex Sendinblue).

The good news is, fall is the perfect time to build connections with your audience. As the weather turns, people stay in and spend more time on their devices. This gives you a unique opportunity to catch their attention. 

This fall, find ways to start the conversation and build strong relationships with your customers. Read on to find out which holidays and special events, marketing tips, and creative content could boost your open rates, clicks, and sales this fall.

Fall holiday newsletter ideas

Engage your readers this time of year by celebrating their favorite fall holidays. From Labor Day to Thanksgiving, find out how to stand out from your competitors and attract that holiday spend.

1. Labor Day

Labor Day marks the end of summer and the start of fall. It’s the final chance for cook-outs, parades, and beach days before the weather turns. Send a Labor Day email with an exclusive promotional code or discount to tap into the holiday spirit and help your customers make the most of the last warm days. Becca marks the occasion with up to 25% off their beauty products.

Source

2. Back to school

The back-to-school, college, or university season can be a period of stress and change for parents and students alike. Make that first day back a little easier and you’ll earn their loyalty for life.

Solve their problems and earn their trust with a discount or freebie on a service geared toward students. Or design a two-for-one deal to fill a school backpack. Use cheerful graphics and warm copy to create an effective back-to-school email subscribers will want to click.

Because your audience is kids and parents, feel free to use an eye-catching emoji or two in your back to school email subject lines.

Source

For more back to school campaign ideas, check out our back to school marketing guide.

3. Sports season

Fall marks the start of sports season, including soccer, football, ice hockey, field hockey, and basketball. If your brand is sports-related, this is a golden opportunity to connect with your subscribers.

Patricia Lopez is the founder of Dirt Pitch Apparel. She says, “As a soccer-inspired brand, we optimize our fall newsletter by matching important events from Major League Soccer with promos and discounts.”

“Another key element in our strategy is segmenting our audience according to the soccer team they support.” Patricia then sends out targeted emails to each segment. “This has proven effective for us, bumping our conversion rates by almost 20 percent.”

4. Halloween (October 31, 2023)

No list of October newsletter ideas is complete without Halloween. This spooky holiday is America’s favorite after Thanksgiving and Christmas. Luckily, it lends itself to fun and humorous content with a big visual impact.

Photos and other visuals trigger emotions and memories. Add high-quality media of your Halloween-inspired items to increase chances of making a sale.

In this LendingTree email, fun graphics and playful wording give even a serious topic like money-lending a lift.

Source

For more creative Halloween ideas, check out our post on Halloween email marketing and our list of 100 Halloween email subject lines.

5. Thanksgiving (November 23, 2023)

The holiday season is here and customers are reaching for their wallets. Last year, 55% of Americans expected to spend between $50-149 on Thanksgiving. Feature your products in Thanksgiving-themed photos and videos to appeal to your customers and earn a place at their Thanksgiving table.

New Signature Homestyles puts its products front and center in its Thanksgiving email, which plays on the desire to impress guests with festive fall decor.

Created with Brevo (formerly Sendinblue)

An alternative approach to your Thanksgiving newsletter campaign is to give thanks yourself. Consumer insight bodies note the growth of gratitude amongst consumers since the pandemic. So it feels timely and authentic for brands to say “thank you” at this special time of year too.

Source

6. Black Friday (November 24, 2023) and Cyber Monday (November 27, 2023)

In 2022, U.S. consumers spent $9.12 billion on Black Friday and $11.3 billion on Cyber Monday. That’s a lot to play for. And with 38% of shoppers discovering deals through email, it also means stiff competition in your customer’s inbox from other brands looking for a slice of the pie. 

Build up to the big day with reminders, promo previews, and exclusive offers for subscribers. Timed sales and codes add a sense of urgency as consumers rush to avoid missing out. Onsen does this well with their line, “Hurry – it’s our best deal of the year!”

Source

7. Veterans Day (November 11, 2023)

The military veteran population in the U.S. stands at over 18 million. Pay your respects on Veterans Day to show your values, impress existing customers, and earn new ones. 

Soylent showed their support with a special discount and respectful newsletter.

Source

8. Early Christmas

Christmas comes earlier every year. After Thanksgiving, customers look for fall sales to get a head start on their gift lists.

Use this time to build excitement for the upcoming holiday season with special promos and sneak peeks.

This email from Moment invites customers to get ahead in their holiday shopping with early deals on photography gear.

Source

Further reading: 8 Christmas Newsletter Ideas to Wow Your Subscribers

Fall sales

Your big sale this season will likely be Black Friday and Cyber Monday. But that doesn’t mean you can’t get creative with mini sales and promotional events in the meantime.

The fall season is often the time for stock changeover as old summer items make way for new season products. Amplify this scarcity in your marketing campaigns to clear out the last bits of stock. Use phrases like “Flash sale” and “Get your favorites before they’re gone.”

Source

Fall newsletter themes

Beyond the holiday season, craft relevant and engaging fall email campaigns by taking inspiration from fall experiences your readers will relate to. Offer well-timed information or promotions to improve your customers’ lives as they leave summer behind.

Colder weather

As the temperature drops, thoughts turn to retreating indoors, cozy clothing, and getting the house winter-ready. An apparel store could release a fall fashion report. A plumber could offer weatherproofing tips. A landscaper could offer autumn gardening advice.

Source

New beginnings

With students going back to class and the fun of summer fading from memory, fall is a time when many people turn over a new leaf.

They might start a new exercise routine or begin learning a language. It could be as simple as wanting to makeover their looks or home.

Find a way to tie in this trend with your products and send out a promotional email to help get your subscribers’ new habits off to a flying start.

New collections

Use the start of a new season to launch a brand-new collection. Contrary to popular belief, fall collections aren’t just for fashion brands. Many businesses can use the fall season to add new products and services to their list of offerings.

If you’re launching a new collection in the fall, your fall newsletter is a great place to announce it.

Fall newsletter content ideas

You’ve scheduled your back-to-school email campaign and planned your cold-weather newsletter. Great work! Here are more content ideas to fill those fall newsletter templates and maximize your sales this season.

Make it useful

Keep readers coming back to your newsletters by making them useful. You can offer activities, advice, recipes, tips, to-do lists, or gift guides. Think about the problems you can solve for your customers and how you can tie them back to your products.

This email from Panna plays on the pressure to cook a fantastic Thanksgiving meal. It offers new and exciting recipe ideas, both traditional and non, to help make the reader’s Thanksgiving a success.

Source

Add video

No doubt you’ve seen how effective video can be on social media. The same is true of newsletters. Adding video to your email can increase click rates by 300%. 

The best way to insert video in your email is to include a static image or still with a link. This makes sure your email gets delivered and that all readers can view your video regardless of the email client they are using. With Brevo (formerly Sendinblue)’s email builder, just add an image using the drag-and-drop editor.  

If you’re a fashion brand, showcase your fall collection in an on-brand promo video. For other businesses, try these ideas to inspire and engage your customers: 

• A video of your latest products
• A customer testimonial interview
• A sneak peek of your HQ, workshop, or team

Run contests and giveaways

Contests and giveaways generate two rounds of content.

1. An initial round promoting the competition
2. User-generated content as readers enter and win

Create community spirit with a spooky giveaway, a Halloween costume competition, or a Thanksgiving greeting card design contest. Generate buzz around your brand by offering your products as prizes.

Use customer reviews

Build interest in your products and boost your credibility by sharing customer reviews in your fall email newsletters. 

Prepare a couple of editable email templates and have them ready in your drafts folder. Then, next time there’s a lull in your content creation, drop in your latest customer reviews and hit send. 

Still waiting for your first reviews? Start the conversation. Send a segmented email to customers who have purchased your products recently. Ask them for feedback. You could offer an incentive such as a percentage discount or money off their next purchase. The reviews will feed future emails, web content, and social media posts.

Source

Add personalization

With the power of segmented email lists, you know where your customers live, whether they have kids, and which holidays they celebrate. 

Use this to your advantage by sending personalized emails to segments of your subscriber list. Unlike mass-market, generalized emails, these feel more personal, more relevant, and have a higher success rate.

At this time of year, there are lots of local parades and celebrations. Business owner Alan Harder adds, “If you’re targeting a regional market, incorporate local parades into your campaign.”

Of course, effective email segmentation relies on having the data you need. Update your subscriber questions to make sure you’re targeting the right ones. 

With Brevo (formerly Sendinblue), it’s easy to send personalized content to your subscribers.

Show you care

Stand out from the crowd by showing a little heart in your newsletter. If you don’t already support a cause, choose one that feels relevant to your brand and offer support in the form of donations, product gifting, or labor.

October is Breast Cancer Awareness Month. This is an excellent opportunity to show support and raise awareness of an important issue.

Another way to spread some good is to run a Giving Tuesday campaign on the Tuesday after Thanksgiving.

Source

Design fall newsletter templates

When it comes to fall emails, newsletter design is just as important as content.

Spice up your campaigns with fall colors, fall-themed visuals, and photos that evoke the change of seasons.

This email template design from Elum Designs ticks off autumn leaves, fall hues, pumpkins, and cozy hot beverages.

Created with Brevo

Fall email subject lines

Chelsea Cohen, co-founder of SoStocked, has a tip to help you captivate your customers — add an element of urgency and help solve their problems. 

“Use hooks like ‘X products you have to see before fall,’ or ‘The X things that helped me get through the fall,’ taking inspiration from blog post headings.”

Make the subject line more eye-catching by using one or two emojis that match the theme of your newsletter.Here are a few examples to spice up your fall email subject lines:

• Fall into savings and get 25% off
• Your autumn shopping guide
• Fall in love with these cozy knits
• This Halloween, we’re treating you!
• Are you ready for pumpkin spice season?
• New fall styles have arrived
• Don’t miss out on our fall sale!
• Flash sale: 20% off fall favorites
• Fresh looks for fall
• Get ahead on holiday shopping with our fall gift deals

Related: 101 Summer Email Subject Lines to Spark Conversions This Season

Final tips for fall newsletters

Your content planner is full of autumn newsletter ideas. You’re ready to add value to your customers’ lives with useful content from Veterans Day right through to Cyber Monday.

Before you hit send, remember to:

• Engage with customers on topics that interest them
• Always include a call-to-action (CTA) to let your subscribers know what to do next
• Plan ahead and schedule your newsletters to save time

Planning your fall newsletters

From Labor Day to Thanksgiving, this season is packed with holidays — and each holiday is the perfect time to send your fall newsletter!

We’ve put together a holiday marketing calendar filled with insightful tips and tricks to help you make the most out of every major holiday during the fall season and beyond.

The post Our Best Fall Newsletter Ideas to Inspire Your New Season Emails appeared first on Brevo (ex Sendinblue).

If you like ActiveCampaign’s functionality but need a more affordable tool, there are a lot of alternatives you can choose from. In this post, we’ll compare top ActiveCampaign competitors to help you pick the best one to switch to.

What ActiveCampaign offers

ActiveCampaign is a broad marketing automation solution. The platform covers tools for email marketing, sales pipeline management, multichannel marketing, and customer relationship management that can be purchased separately or in bundles. Here are the pros and cons of the software:

• ActiveCampaign prices for email and marketing automation grow with the size of your email list. The cheapest plan starts at $29/month for 1,000 contacts, but the price jumps quickly and then grows steadily as you exceed the limit.
• The platform only offers a 14-day free trial.
• The CRM toolkit (which is a billable add-on) allows sales and marketing teams to automatically qualify leads.
• There’s a mobile app where customer data, performance reports, and to-do lists can be managed directly.
• Users can create iPad forms to collect contact information in person even when there’s no internet connection (for in-store purchases).
• 600+ pre-built automation workflows can be used to build sequences of any complexity.
• ActiveCampaign can be connected to over 870 apps, including Shopify, WooCommerce, and WordPress.
• ActiveCampaign acquired Postmark to provide a transactional email server.

ActiveCampaign email marketing pricing

Here’s how ActiveCampaign’s prices (billed monthly, per annual subscription) increase depending on the number of contacts.

So you may be wondering if there’s a free plan on ActiveCampaign. No, there’s only a limited trial to test some of the features for 14 days.

Transactional emails are billed separately, starting at $15/month for 10,000 and additional in batches of 1,000.

The price and the lack of a free plan are major reasons to look for an ActiveCampaign alternative.

9 ActiveCampaign competitors and alternatives

Not sure whether ActiveCampaign is suitable for you? There are plenty of alternatives to ActiveCampaign in the market.

1. Brevo (formerly Sendinblue)

Brevo’s email template gallery

Brevo (formerly Sendinblue) is a cost-effective ActiveCampaign alternative — especially if you send bulk emails. The marketing automation software offers all email features and even more:

• Drag and drop email builder
• Landing page builder
• A/B testing functionality
• Detailed real-time reporting
• Easy-to-use automation workflow editor
• Collection of pre-built automation workflows
• Advanced segmentation and contact management
• Email & SMS personalization
• Free Sales Platform
• Transactional email service
• Multichannel marketing features (SMS & WhatsApp marketing, Facebook ads, push notifications, live chat)
• GDPR-compliant signup forms for lead generation

Brevo works for SMBs, ecommerce, SaaS, offline businesses, agencies, and nonprofits.

Why Brevo (formerly Sendinblue) is a better alternative to ActiveCampaign

Read here: A full comparison of ActiveCampaign vs Brevo

• Pricing plans: Brevo doesn’t charge for the size of your contact list. For $25/month, you access 20,000 email credits and unlimited contact storage.
• Free access: In a forever-free plan, users can send up to 300 emails/day and store an unlimited number of contacts.
• CRM: Brevo’s Sales Platform is available on all plans. ActiveCampaign offers sales automation features starting only on the Plus plan.
• Live chat: ActiveCampaign’s live chat feature has been discontinued. Brevo lets you install a chat widget for free and only charges $15 per additional seat per month.
• SMS marketing: All Brevo users can send transactional SMS and bulk SMS marketing campaigns. ActiveCampaign offers SMS marketing as a paid add-on starting on the Plus Plan. 
• Transactional email: Email API and SMTP relays are accessible on all Brevo plans. If you only need a transactional service, plans start at just $15/month for 20,000 transactional emails. ActiveCampaign’s SMTP service is actually Postmark, which they acquired, on an additional plan.
• Facebook advertising: Brevo users can create and run Facebook Ads directly from their Brevo accounts.

2. Mailchimp

Mailchimp is a world-famous marketing automation platform and that makes it a possible ActiveCampaign alternative. It combines a wide range of features in one *not overly intuitive* interface. If you’re looking to build your mailing list and create simple email campaigns, Mailchimp is a more convenient solution than ActiveCampaign.

• The main difference between Mailchimp and ActiveCampaign is that Mailchimp offers a free plan. Although it’s not generous, it gives you 500 contacts and 1,000 emails a month.
• However, the Mailchimp interface isn’t as user-friendly as ActiveCampaign’s. The layout differs from other popular email marketing platforms, and it takes time before users learn to navigate the tool.
• Mailchimp’s Customer Journey builder allows you to create simple customer journey-based automation.
• Mailchimp users can send transactional emails if they purchase a paid add-on.
• Mailchimp is a good option for small businesses that are just getting started with email marketing and aren’t planning to dig too deep.

Read more: Cheap email marketing services

3. Klaviyo

Klaviyo, an email and SMS marketing automation tool, is another contender for an ActiveCampaign alternative. Users choose it for advanced automation workflows and ecommerce-specific features.

• Similar to ActiveCampaign, Klaviyo gets expensive quite fast as your mailing list grows. The platform is free for up to 250 contacts, but once you exceed the limit, you’ll start paying $20/month or more. 
• On the bright side, Klaviyo offers more powerful features for ecommerce, such as advanced segmentation rules, dynamic contact profiles, dynamic coupons for Shopify and Magento platforms, etc.
• Klaviyo’s performance reports display not only open and click rates but also revenue by attributed channel.
• Free and paid users are allowed to send SMS messages to customers within the US. 50 SMS contacts and 150 SMS sends are included in all plans. You can buy extra credits if you exceed the limit.

Is Klaviyo better than ActiveCampaign? Depends on your business needs. Discover more Klaviyo alternatives here.

4. ConvertKit

ConvertKit is the ActiveCampaign alternative for creators. Bloggers and YouTubers use it to build their mailing lists, run newsletters, and monetize their content.

• ConvertKit starts at $9/month for a mailing list of 300 subscribers. 
• There’s a free plan available for users that don’t store more than 1,000 contacts. The free tier doesn’t include automated email sequences, lead scoring, or advanced reporting functionality.
• Integrations with affiliate management tools, webinar services, and educational platforms allow creators to successfully run promotional campaigns with ConvertKit.
• ConvertKit offers integrated payment processing (powered by Stripe) with low transaction fees (3.5%+30c per transaction).

Related: 9 Top ConvertKit Alternatives

5. AWeber

AWeber is email marketing software with robust ecommerce features for small businesses. 

• In a forever-free plan, AWeber users can store up to 500 contacts, send 3,000 emails/month, tag and segment subscribers, set up automated flows, and use ecommerce-specific features.
• AWeber starts at $12.50/month for up to 500 subscribers. 
• Unlimited landing page and email templates, a drag and drop editor, split testing functionality, AMP emails, behavioral automation, and advanced analytics are included in AWeber’s paid plan.
• Both AWeber and ActiveCampaign integrate directly with PayPal.
• AWeber fully integrates with Canva – users can design visual elements for their email marketing campaigns without leaving the AWeber interface.
• AWeber offers assistance with developing customizable email or landing page templates for an additional fee.

6. Drip

Drip is a good ActiveCampaign alternative for Shopify merchants.

• Drip isn’t the cheapest alternative to ActiveCampaign. It begins at $39/month for 2,500 contacts. Users will pay more to add contact credits and/or include SMS notifications in their packages. For instance, a package with 3,00 contacts will cost $49/month.. 
• Drip doesn’t offer a free plan. To test it, you can start a 14-day free trial.
• Similar to AWeber, Drip has only one paid plan – starting at $39/month, users access all the advanced features, including pre-built workflow templates, custom automations, dynamic segmentation, and A/B testing.
• Both Drip and ActiveCampaign provide integrations with Facebook Custom Audiences.
• Close integrations with a variety of ecommerce platforms make Drip one of the best ActiveCampaign alternatives for ecommerce brands.

7. MailerLite

MailerLite is a viable option for individual creators and small businesses looking for a combination of email marketing tools and an affordable CMS solution.

• MailerLite is probably the cheapest ActiveCampaign alternative. Unlimited monthly emails and 1,000 contacts will cost you $9/month.
• A free plan allows for 12,000 monthly emails, 1,000 subscribers, 1 user seat, up to 10 landing pages, and unlimited embedded sign-up forms and pop-ups.
• CMS users can create custom domains, build unlimited landing pages, and see click map reports in both Growing Business ($9/month) and Advanced ($18/month) plans.
• To help creators monetize their content, MailerLite provides Stripe integration.
• Ecommerce brands can connect their online stores, set up behavior-triggered campaigns, and track sales performance in any paid plan.

8. GetResponse

If you need a marketing automation solution that won’t cost a fortune, GetResponse is the answer.

• The Basic plan with 1,000 contacts costs $13.30/month. 
• In the Basic plan, users access autoresponders, unlimited landing pages, basic segmentation, A/B testing, SPAM check, ecommerce tools, and paid ads.
• Features, like webinar creation, lead scoring, and advanced email marketing automation workflows, are available only in higher-tier plans.
• Users are allowed to reach up to 500 contacts in a forever-free plan.
• SMS marketing and transactional email sending aren’t included unless you go for a custom enterprise-level plan.

9. Campaign Monitor

Campaign Monitor is very similar to ActiveCampaign except for a few distinct features.

• The pricing packages of Campaign Monitor and ActiveCampaign are pretty much the same – Campaign Monitor’s pricing also starts at $9/month and follows a similar model for increasing credit limits.
• Similar to ActiveCampaign, Campaign Monitor doesn’t have a free plan.
• Campaign Monitor’s features include a drag and drop email editor, HTML editor, marketing automation, advanced segmentation, split testing, multi-user access, and real-time reporting analytics.
• Campaign Monitor has a unique feature, called Link Review — the tool identifies broken links in current emails before you click the ‘Send’ button.
• One of the advantages of Campaign Monitor over ActiveCampaign is the transactional email service that’s included in all plans.
• To help users address any email deliverability issues, Campaign Monitor offers a dedicated customer support team.
• Overall, if you don’t want to go further than the cheapest plan, Campaign Monitor is a more cost-effective option since it offers more features in the Basic plan than ActiveCampaign does in the Lite plan.

Looking for an ActiveCampaign alternative?

ActiveCampaign works well for email marketing pros that have the time and budget to set up complex workflows. For a small business, it’s better to choose a more affordable and easy-to-use alternative.

The post 9 Best ActiveCampaign Alternatives for 2023 appeared first on Brevo (ex Sendinblue).

Let’s talk about marketing for a minute. Without a marketing strategy in place, you’ll find it difficult to reach new customers and build brand visibility. 

But where do you even start? 

Marketing brings together so many different elements that it’s hard to know where to begin.

This is where marketing automation services can help. These platforms automate marketing tasks and help you put everything in place to get the results you want. And it’s not just about email marketing automation, there’s so much more to streamline!

So you can weigh up the different solutions, we’ve picked out the best marketing automation tools available along with the features that set them apart.

Top marketing automation software at a glance

What does marketing automation software do?

If you’re here, you know what marketing automation is. 

Marketing automation software helps businesses to streamline marketing processes, create automated workflows, and avoid repetitive tasks in digital marketing.

75% of businesses report they use business automation tools. It’s impossible to stay competitive without tapping into the benefits of marketing automation. 

So this is just a brief overview of the use cases where marketing automation software drives the most significant benefits for marketing teams.

Personalized customer journeys

It’s impossible to create highly personalized customer journeys without using automation. You can’t know each customer by name or remember which products they prefer but your marketing automation platform can.

Effortless lead capture

A signup form embedded on your site, landing page, email, or chat widget automatically records the data users enter and sends it to a customer relationship management system (CRM) where the customer data is made usable. A note here: is a marketing automation tool the same as a CRM? No, they have different functions but can be integrated to work together. Read more about combining your CRM and automation tool.

Customer relationship management

Most touch points for retention and customer support can be automated. The accumulated customer data enables you to manage each customer lifecycle efficiently.

Examples of automated relationship management:

• Send a welcome email to start a lead nurturing process with each new lead
• Trigger a special offer email when the customer reaches VIP status
• Re-engage idle customers
• Ask for feedback after an order
• Reconnect with old customers to offer maintenance services for products they bought before

Discover more marketing automation workflow examples here to boost your customer engagement.

Automated email sequences

Email automation is a way to scale for large and small businesses alike. It lets you reach each customer with the right message at the right time for maximum impact without actually doing anything manually.

Your marketing automation software will keep track of user behavior and trigger emails with relevant content or offers. That’s also known as drip marketing. One of the best uses of it is for abandoned cart emails.

Popular marketing automation software features

To be able to automate your marketing as described above, look for the following features:

• Trigger emails (e.g. birthday emails)
• Multichannel flows possible (combining SMS, email, WhatsApp, push notifications, etc.)
• Automated contact management
• Lead scoring
• Drip campaigns (e.g. abandoned cart sequences)
• Dynamic personalization

Best marketing automation services compared

Now, let’s take a look at the top marketing automation tools on the market and what they can do for your business.

1. Brevo (formerly Sendinblue)

Brevo is the best marketing automation software for growing businesses. 

It supports every stage of the customer journey, from lead qualification to nurturing and post-sale support. Track visitor behavior on your site and create automated workflows for engagement, contact management, and task optimization.

Brevo’s workflow builder is visual, making it easy and intuitive to create automation sequences as complex as your business needs. 

Here are the features offered in Brevo’s automation toolkit:

• Lead capture & lead scoring
• Automated emails
• Email personalization & dynamic content
• Custom triggers (any tracked event can be used as a trigger)
• Autoresponders
• Ready-made scenarios to use as templates
• Complex multichannel automation workflows including email, SMS, WhatsApp messages, push notifications, and live chat/chatbots
• Visual flow builder with branches (if/then rules)
• Beautiful ready-to-use email templates
• Contact management
• Audience segmentation & ready segments to save you time
• Website tracking
• A/B testing
• Chatbot scenarios
• Integrated CRM
• API and multiple integrations available
• Unlimited contact storage

Brevo lets you set up scenarios and workflows to handle most customer interactions automatically. You choose what happens after any customer action. The integrated CRM feeds personalization data and the automation can send emails, manage contacts, trigger notifications, and more on your behalf.

And the best part is you don’t need any technical skills to create marketing automation workflows with Brevo. The if/else conditions allow you to design any scenario without coding.

“The Marketing Automation tool allows us to customize communications which are sent with the objective of constantly re-engaging customers and reducing churn. Depending on the background and profile of the user, we will, for example, send them a message when a new country opens or offer them our services when the exchange rate of the country to which they are sending money is attractive,”

shares Jean-Baptiste Bouvier, Co-founder and CMO at Monisnap.

Segments ready to use in your campaigns to save you time

Ecommerce, SaaS, offline, and service-based businesses can all do more with less, using Brevo. Whether you’re a solopreneur or have a sales team, Brevo’s marketing automation software helps you scale your marketing efforts and build win-win relationships. 

Use cases include but aren’t limited to:

• Nurturing leads with welcome messages, drip campaigns, and action-based touchpoints
• Post-purchase engagement including asking for feedback and following-up based on the response
• Onboarding users
• Upselling, cross-selling and recovering abandoned carts
• Lead scoring and automated audience segmentation

Lead scoring model done with Brevo marketing automation

Brevo pricing

In Brevo’s free forever plan, you can send up to 300 emails per day to up to 2,000 contacts, including automations. 

Paid plans start at $25/month and include 20,000 emails per month. You can customize your plan with add-ons such as more email credits, WhatsApp and SMS credits, and dedicated IP. You never have to pay for features you don’t need.

Unlimited marketing automation starts at $65/month. When you choose a plan, the costs will depend on how many emails you expect to send every month. But you can store unlimited contacts on all plans.

2. HubSpot

HubSpot is a famous all-in-one marketing automation platform streamlining key processes in sales, operations, and user engagement. 

Similar to others on this list, HubSpot offers no-code tools for building automation workflows. Pre-defined triggers, conditions, and actions are ready to use and you can also build custom automations.

Pricing: HubSpot starts at $50/month. At this price, you can store up to 1,000 contacts, set up lead generation campaigns, and basic email automations. To access multichannel marketing automation features, dynamic personalization, and contact scoring, you’ll need to upgrade to the Professional plan, starting at $890/month for 1,000 contacts.

For more information on HubSpot’s offer check out our detailed comparison of HubSpot and competitors.

3. Pardot (Salesforce)

Pardot is the old name of the Salesforce’s marketing automation service, now called Account Engagement. Primarily aimed at B2B marketers, it streamlines the sales process of complex organizations.

Features include a landing page builder and smart forms for lead generation, as well as email marketing capabilities that let you segment subscribers and create automated, trigger-based campaigns.

As with all Salesforce products, it can be connected to the rest of the ecosystem, with some limits of data usage between tools.

Price

Pardot is predominantly for enterprise-level businesses and the pricing packages reflect this. The cheapest plan with basic features starts at $1,250 per month for up to 10,000 contacts.

4.  Marketo (by Adobe)

Adobe Marketo Engage is a complete toolkit for both B2B and B2C marketers. It’s a sophisticated marketing automation solution for mid-sized businesses and enterprises. 

Marketo Engage helps you to accelerate the customer experience through:

• Behavior tracking
• Multichannel marketing
• In-depth reporting
• Lead management
• Automated lead nurturing
• Audience segmentation
• Customer relationship management

Users highlight Marketo’s complexity, more suited for big companies, and its steep price.

Price

Marketo doesn’t display pricing publicly, you need to contact sales to get a quote. However, it’s good to know that prices are based on database size and start at $895 a month. There’s only a free trial, no free plan available.

5. Eloqua (by Oracle)

Oracle Eloqua Marketing Automation is a B2B marketing automation solution for mid-sized and enterprise-level companies.

Its features include:

• Adaptive campaign management
• Audience segmentation
• Data-driven targeting
• Automated retargeting 
• Lead scoring
• Dynamic content for emails and landing pages
• Progressive profiling forms

Oracle Eloqua helps B2B marketers create and manage cross-channel B2B marketing campaigns and nurture leads across each stage of the customer journey. Advanced tools for campaign design, lead scoring, and inbound marketing analytics make automation workflows of any complexity possible.

If you’re looking for advanced automations and robust API capabilities, Oracle Eloqua is a good choice. 

On the downside, Oracle Eloqua isn’t priced to be accessible. You should also be ready to sign a long-term contract with the company.

Price

Oracle Eloqua pricing is only available on request. However, you should be warned it starts at $2,000 a month for 10,000 contacts.

6. Keap

Keap, formerly Infusionsoft, offers marketing automation software for digital business, sales, and CRM. With Keap, you get:

• Automated lead capture and follow-ups
• Email campaigns
• Automated sales nurture
• CRM automation

Keap’s Advanced Automations builder allows for creating advanced nurture sequences, multi-step workflows, personalization response triggers, and more. You can also capture lead information like user behavior or preferences and then set up highly personalized automated workflows. 

Keap connects to over 4,000 apps. You can easily integrate the platform into your existing ecosystem without writing a single line of code.

Price

Keap starts at $169/month for up to 1,500 contacts. On this plan, you access all features except for promo codes and real-time marketing analytics. To get these features, you’ll need to upgrade to the Max plan starting at $249/month.

7. Klaviyo

Klaviyo is a tool created for ecommerce brands that want to up engagement levels and enhance the customer experience. It predominantly combines email and SMS marketing services in an effort to build loyal relationships. It could work as a marketing automation platform.

The service integrates with major ecommerce apps as well as Facebook advertisements. There are also prebuilt signup forms to help you grow your email lists and collect customer information for personalization.

To help you decide whether Klaviyo is right for your business, check out our comparison of Klaviyo alternatives.

Price

There is a free plan for up to 500 monthly emails and 250 contacts. After that, prices start at $20 per month.

8. Act-On

Act-On is a marketing automation software that helps businesses attract new leads and turn them into customers. The service offers a range of features for automating each step of the marketing process and provides detailed analytics.

Key features include premade web and landing pages set up for conversions and smart forms for organizing and tracking leads, while automated lead scoring helps you identify the most qualified leads and tailor your messaging.

There are also a number of powerful email marketing capabilities like segmentation, automated sequences, and a visual editor to help you keep messaging and information on brand while building connections with your customers.

Price

Like Pardot, Act-On is predominantly geared towards enterprise-level, with the cheapest package starting at $900 per month for up to 2,500 contacts.

9. ActiveCampaign

ActiveCampaign is a marketing automation software for small-to-mid-sized businesses, combining tools for email marketing, marketing and sales automation, and CRM. With ActiveCampaign’s drag-and-drop builder and customizable templates, you can create basic and custom automation workflows in minutes.

As a marketing automation platform, ActiveCampaign offers a standard set of features:

• Signup forms
• Automated email sequences
• Dynamic content
• Event tracking
• Contact management
• Lead scoring
• Segmentation
• A/B testing
• Tagging
• Attribution

The software also offers an exclusive feature, Automation Map. This is a tool that lets marketers see how their automations connect to each other. With it, you can easily trace all your workflows, update existing automations, and create new ones.

Users tend to complain about ActiveCampaign’s interface and a steep learning curve. So it may not be a go-to option for teams that are only getting started with business automation. But if you already have some experience and are ready to invest a bit of time on implementation, then it’ll eventually pay off.

For more details of ActiveCampaign’s features and pricing, take a look at our comparison of ActiveCampaign alternatives.

Pricing

ActiveCampaign has a contact-based pricing model. Prices start at $15/month for 500 contacts. On the cheapest plan, you get access to basic marketing automation features, segmentation, lead capture forms, and customer analytics. There’s no free plan, but you can try it for free for 14 days.

10. Omnisend

Omnisend count as a marketing automation service, too. It combines powerful email marketing capabilities with SMS and other channels. The key is in the name — it specializes in creating a slick digital marketing strategy that spans multiple channels all from one central dashboard. 

Another aspect that sets the service apart from other marketing automation solutions is that features are specifically tailored towards ecommerce brands, helping them scale while maintaining and nurturing customer relationships.

You can integrate several different channels into your workflow, create branded emails from premade templates, and tap into automation tools that let you run campaigns on autopilot.

Price

There is a free plan for email marketing, but use of the automation tools starts at $16 per month for up to 500 contacts.

Choose your marketing automation software

How to decide on a marketing automation tool? Take into account:

• Your particular business needs
• Your budget
• Your team’s tech savviness
• The size of your contact list
• The channel you want to automate

The post Marketing Automation Software: 10 Best Tools for 2023 appeared first on Brevo (ex Sendinblue).