{"id":80708,"date":"2023-04-06T10:36:03","date_gmt":"2023-04-06T10:36:03","guid":{"rendered":"https:\/\/www.sendinblue.com\/?p=80708"},"modified":"2023-07-20T17:00:37","modified_gmt":"2023-07-20T15:00:37","slug":"best-email-subject-lines","status":"publish","type":"post","link":"https:\/\/www.sendinblue.com\/blog\/best-email-subject-lines\/","title":{"rendered":"150 Email Subject Lines: Examples, Best Practices, and More"},"content":{"rendered":"\n
Let\u2019s cut the fluff \u2014 <\/strong>email subject lines<\/strong> are a crucial deciding factor when a subscriber considers opening your email or not. For this reason, leave nothing up to chance. <\/strong><\/p>\n\n\n\n Optimizing your subject lines is an important part of any effective email marketing strategy<\/a>. In this article, we\u2019ll explain why this short snippet of text plays such a core role in campaign success and provide you with 150 top-notch subject line examples.<\/p>\n\n\n\n Email subject lines serve several important purposes. First, they tell subscribers what they can expect to find in the body of the email. As the name suggests, they give the subject<\/em> of what\u2019s to come. <\/p>\n\n\n\n Second, your subject lines should make subscribers want to open and read your email<\/strong>. Depending on what approach you take in a given email marketing campaign, the subject line should evoke anticipation, curiosity, excitement, helpfulness, or a sense of urgency. <\/p>\n\n\n\n Think of the subject line as a chance to pitch an idea to your audience. You\u2019ve got a limited amount of time\/text, so your message needs to come across directly and convincingly.<\/p>\n\n\n\n The third purpose of email subject lines may be easier to overlook than the first two. As short as subject lines are, they are still a form of content. This means you should pay careful attention to not only what you write but how<\/em> you write it. <\/p>\n\n\n\n Let\u2019s be real \u2014 not everyone will open your email. Even fewer will actually read the body of your email. But most of your subscribers will<\/em> read the subject line, even if unconsciously. Scrolling through inboxes, subscribers scan and take in three things without even opening an email: the sender name<\/a>, subject line, and preview text.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n For the people on your email list, the habit of reading the sender name and subject line consecutively contributes to how they view your business, i.e., your brand image<\/strong>. While it may seem like a small thing, even your subject line plays a role in building and maintaining your brand image.<\/p>\n\n\n\n For this reason, making sure your subject line embodies your brand\u2019s personality should be a top priority.<\/strong> <\/p>\n\n\n\n What does this mean in practice? Well\u2026<\/p>\n\n\n\n If your brand is friendly, happy-go-lucky, and approachable, then your subject line should be that way too. Use emojis to demonstrate your up-beat energy. Make jokes to come across as easy-going and accessible. Tell your email list what this email has to offer in a direct and helpful way.<\/p>\n\n\n\n If your brand is more serious, exclusive, and bespoke, emojis may not be what you\u2019re looking for. Instead, consider personalizing your subject lines to address contacts by their first name. Try writing something that captures your subscribers\u2019 attention and sparks their curiosity.<\/p>\n\n\n\n All of this is to say that email subject lines are worth spending some time on. Don\u2019t be tempted to blow by this small yet important piece of content! <\/p>\n\n\n\n <\/p>\n\n\n\n Related: What is an Email Preheader? Definition, Benefits, and Best Practices<\/a><\/p>\n\n\n\n In general, we recommend subject lines be no longer than 60 characters, or 6-8 words. There is some flexibility here, as different email clients have different display limits for subject lines. Take a look at this table for specifics: <\/p>\n\n\n\nWhy Your Email Subject Line is So Important<\/h2>\n\n\n\n
Writing Email Subject Lines: Q&A<\/h2>\n\n\n\n
How long should an email subject line be?<\/h3>\n\n\n\n