{"id":10038,"date":"2021-12-23T10:00:00","date_gmt":"2021-12-23T10:00:00","guid":{"rendered":"https:\/\/www.sendinblue.com\/?p=10038"},"modified":"2023-07-20T17:00:37","modified_gmt":"2023-07-20T15:00:37","slug":"email-preview-text","status":"publish","type":"post","link":"https:\/\/www.sendinblue.com\/blog\/email-preview-text\/","title":{"rendered":"5 Simple Answers to Email Preview Text FAQs"},"content":{"rendered":"\n

Here we\u2019ll answer five frequently asked questions about the preview text. You’ll learn everything you need to boost your open rates with the preview text of your next email campaign.<\/strong><\/p>\n\n\n\n

The preview text is a short copy that displays below the subject line in many email clients, such as Gmail and Outlook. It\u2019s a teaser that gives more info about the email.<\/p>\n\n\n\n

In one-to-one email exchanges, it’s often the email\u2019s opening: \u201cDear Katja, Thanks for your email\u2026\u201d Most email marketing software<\/a>, however, let you choose what preview text to be displayed. That’s because for business communication it’s important to control this real estate in the inbox. It’s additional space for your message. Relevant preview text increases email open rates.<\/p>\n\n\n\n

As an email marketer, you don’t want to waste this vital space. It\u2019s your last chance to impress your readers in their inbox before they scroll on, leaving your email campaign unopened.<\/p>\n\n\n\n

Here\u2019s all you need to know about email preview text so you can get the most out of it.<\/p>\n\n\n\n

Send my next email campaign with Brevo! >><\/a><\/p>\n\n\n\n

1. What’s the difference between a preheader and a preview text?<\/h2>\n\n\n\n

Most marketers use \u201cpreview text\u201d and \u201cpreheader\u201d interchangeably. That\u2019s because in many emails, these are one and the same thing.<\/p>\n\n\n\n

But \u2026<\/p>\n\n\n\n

If you want to get technical about it, they are actually different things. You\u2019ll often find subtle differences in what your email marketing software lets you do with your preview text and your preheader.<\/p>\n\n\n\n

The email preview text<\/strong> is the text that displays in the inbox<\/strong>. It shows a brief preview of the email you\u2019re about to read. Typically, it simply is the first line of the email.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

The preheader<\/strong> is a small text that appears at the very top within the email itself. In most email marketing software, by default it is a link to the browser version of the email. Which is why unless you change it manually, your preview text will read, \u201cView this email in your browser.<\/a>\u201d But you can do better than that!<\/p>\n\n\n\n

The email preheader<\/a> text that appears above the header within the email body. In this case it is \u201cView in browser.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"

The preheader is the tiny text that appears above the header within the email body. In this case it is “View in browser.” <\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

2. What should I write in the preview text?<\/h2>\n\n\n\n

The preview text adds value, expands your message, makes it clearer what the email is about, and helps get the recipient to open it.<\/p>\n\n\n\n

Now, with that purpose in mind, the email preview text should complement<\/em> the subject line, not complete<\/em> it.<\/p>\n\n\n\n

When writing preview text<\/a>, remember that it doesn\u2019t display in all<\/em> email clients. This means you want to avoid including information necessary to understanding the subject line because then some subscribers will miss it. Don\u2019t make the message of the subject line + preview text dependent on the preview text.<\/p>\n\n\n\n

Now, supplemental doesn’t mean boring! Write your preview text using the same methods you use for crafting a subject line<\/a>:<\/p>\n\n\n\n