{"id":7700,"date":"2023-02-27T17:07:58","date_gmt":"2023-02-27T17:07:58","guid":{"rendered":"https:\/\/www.sendinblue.com\/?p=7700"},"modified":"2023-08-08T17:14:24","modified_gmt":"2023-08-08T15:14:24","slug":"mothers-day-email-marketing","status":"publish","type":"post","link":"https:\/\/www.sendinblue.com\/blog\/mothers-day-email-marketing\/","title":{"rendered":"7 Mother\u2019s Day Email Marketing Ideas to Drive More Sales"},"content":{"rendered":"\n<p><strong>Mother\u2019s Day <\/strong><a href=\"https:\/\/www.brevo.com\/blog\/what-is-email-marketing\/\"><strong>email marketing<\/strong><\/a><strong> campaigns are a great way to drive ecommerce sales by helping your email subscribers choose the perfect Mother\u2019s Day gift. Read on to discover our top tips for boosting conversions this Mother\u2019s Day. <\/strong><\/p>\n\n\n\n<p>With Mother\u2019s Day just around the corner (<strong>March 19 for Ireland &amp; the UK <\/strong>and<strong> May 14 in the US<\/strong>), it\u2019s time to start preparing your Mother\u2019s Day email marketing strategy.&nbsp;<\/p>\n\n\n\n<p>Your Mother\u2019s Day email should provide subscribers with useful information to help find the best Mother\u2019s Day gift. As with <a href=\"https:\/\/www.sendinblue.com\/blog\/fathers-day-email-tips\/\">Father\u2019s Day emails<\/a> and any other holiday campaign, you have to find the balance between being helpful and being promotional.&nbsp;<\/p>\n\n\n\n<p>With that in mind, we\u2019ve put together 7 Mother\u2019s Day email marketing ideas to help you create an email campaign that\u2019s sure to do the job.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><a href=\"#successful-mothers-day-email\">Successful Mother\u2019s Day Email Marketing Examples<\/a><\/li><li><a href=\"#mothers-day-email-template\">Designing Your Mother\u2019s Day Email Template<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"successful-mothers-day-email\">Successful Mother\u2019s Day Email Marketing Examples<\/h2>\n\n\n\n<p>Like with all <a href=\"https:\/\/www.sendinblue.com\/blog\/holiday-marketing-guide\/\">holiday marketing<\/a> emails, online retailers need to strike the right balance between helpful and promotional. The same holds true when it comes to Mother&#8217;s Day email marketing.<\/p>\n\n\n\n<p>Need inspiration? Here are a few Mother\u2019s Day newsletter ideas and examples to fuel your strategy.<\/p>\n\n\n\n<h3>1. Give readers gift ideas<\/h3>\n\n\n\n<p>One of the hardest things about Mother\u2019s Day can be finding the right gift. \ud83c\udf81 There are so many options out there, and moms are always too nice to tell you what they want.&nbsp;<\/p>\n\n\n\n<p>Email is the perfect opportunity to help your customers with this problem. Present them with a gift guide of products in your store that would make a good Mother\u2019s Day present.<\/p>\n\n\n\n<p>The goal is to cut out the decision work and present gift ideas with a clear CTA.<\/p>\n\n\n\n<p>You could either feature individual products or highlight the most suitable product categories, just like <a rel=\"noreferrer noopener\" href=\"https:\/\/www.mulliganspharmacy.com\/\" target=\"_blank\">Mulligan\u2019s Pharmacy<\/a> did in their #MumLike Gift Guide campaign sent with Brevo (formerly Sendinblue).<\/p>\n\n\n\n<p>Another great thing about this email is that the home delivery and gift wrapping options are clearly spelled out. Since the pandemic, this sort of information has become very important to shoppers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2021\/03\/mulligans_pharmacy_mothers_day-min.png\" alt=\"mother's day email example\" class=\"wp-image-105837\" width=\"413\" height=\"1700\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2021\/03\/mulligans_pharmacy_mothers_day-min-73x300.png 73w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2021\/03\/mulligans_pharmacy_mothers_day-min-373x1536.png 373w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>The email example below from Forever 21 does a nice job of showing off specific products that would make great gifts. They also include the price, making the email content even more actionable to the consumer.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2021\/03\/forever21_email_example.png\" alt=\"mother's day email example\" class=\"wp-image-105774\" width=\"476\" height=\"1348\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2021\/03\/forever21_email_example.png 634w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2021\/03\/forever21_email_example-106x300.png 106w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2021\/03\/forever21_email_example-542x1536.png 542w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3>2. Focus on outcomes or benefits<\/h3>\n\n\n\n<p>While including gift ideas is great, you can do even more to help people make the right gift decisions.<\/p>\n\n\n\n<p>When shopping for gifts, it can be hard to match a product with a person. To help with this, focus your email copy on how the product is used or what benefits it provides. \u2728<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"331\" height=\"1024\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2021\/05\/celebrate-mom-with-apple-gifts-331x1024.png\" alt=\"mother's day email example\" class=\"wp-image-107141\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2021\/05\/celebrate-mom-with-apple-gifts-331x1024.png 331w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2021\/05\/celebrate-mom-with-apple-gifts-97x300.png 97w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2021\/05\/celebrate-mom-with-apple-gifts-497x1536.png 497w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2021\/05\/celebrate-mom-with-apple-gifts.png 651w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>You can see how Apple highlights each of their products as a possible gift idea. But instead of including the price, they include text that highlights why the product would make a good gift for mom.<\/p>\n\n\n\n<p>This is an effective psychological tactic for increasing ecommerce sales. By highlighting the benefits of the product, readers will match that benefit with the gift recipient (i.e. their mom).&nbsp;<\/p>\n\n\n\n<p>Of course, everyone wants their mom to stay \u201cactive, motivated, and in the know,\u201d so they\u2019re going to read that and want to purchase it for their mother.<\/p>\n\n\n\n<p>You can do the same thing with your business by focusing on the most <strong>positive aspects of getting your product as a gift.<\/strong><\/p>\n\n\n\n<h3>3. Engage customers with useful content and personalization<\/h3>\n\n\n\n<p>If you offer a wide variety of products, it might not be the best idea to simply showcase everything as a gift idea. Instead, try to simplify the process as much as possible.<\/p>\n\n\n\n<p>Anthropologie\u2019s email is very simple, but they do a nice job of highlighting their free personal shopper service. This is an excellent example of focusing on <strong>helping customers rather than being promotional.&nbsp;<\/strong><\/p>\n\n\n\n<p> <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2018\/04\/anthro.jpg\" alt=\"Anthropologie Mothers Day Email\" class=\"wp-image-7701\"\/><\/figure><\/div>\n\n\n\n<p> <\/p>\n\n\n\n<p>There are two specific features you can use to deliver this type of Mother&#8217;s Day emails to your subscribers:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.sendinblue.com\/blog\/email-personalization-tips\/\">Personalized emails<\/a>: Provide personalized product recommendations based on existing subscriber data.<\/li><li><a href=\"https:\/\/blog.sendinblue.com\/email-list-segmentation\/\">Email list segmentation<\/a>: Send different emails to different groups of customers based on their interests, behavior, or demographics.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3>4. Use humor in your Mother\u2019s Day email<\/h3>\n\n\n\n<p><strong><strong>Making people smile<\/strong> <\/strong>is one of the best ways to increase email engagement. \ud83d\ude00 Mother\u2019s Day is no different.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2018\/04\/jack-spade.jpg\" alt=\"Jack Spade Mothers Day Email example\" class=\"wp-image-7704\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Here you can see a very simple Mother\u2019s Day email example with a clear call-to-action. The text is light-hearted and also a not-so-subtle reminder that the reader should buy a Mother\u2019s Day gift.<\/p>\n\n\n\n<p>Anytime you can inject a little humor and personality into your emails is great because it humanizes your brand, warms up the reader, and comes off as less promotional. This can go a long way in boosting your conversions. \ud83d\udcc8<\/p>\n\n\n\n<h3>5. Celebrate motherhood in all shape and sizes<\/h3>\n\n\n\n<p>All mother figures should get to celebrate Mother\u2019s Day \u2014 don\u2019t forget to target them in your email newsletter. Greet grandmothers, godmothers, and mommas-to-be.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"641\" height=\"1024\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/02\/mothers-day-email-example_fortnum-1-641x1024.png\" alt=\"mother's day email example\" class=\"wp-image-122519\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/02\/mothers-day-email-example_fortnum-1-641x1024.png 641w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/02\/mothers-day-email-example_fortnum-1-188x300.png 188w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/02\/mothers-day-email-example_fortnum-1.png 747w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/inboxflows.com\/email\/1-week-until-mothers-day\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Source<\/em><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This Mother\u2019s Day email example from Fortnum &amp; Mason encourages subscribers to treat whomever means \u201cMum\u201d to them. It\u2019s important to include inclusive messages in your <a href=\"https:\/\/www.sendinblue.com\/blog\/holiday-marketing-campaigns\/\">holiday marketing campaigns<\/a> \u2014 and this campaign gives all mother figures the appreciation they deserve.<\/p>\n\n\n\n<h3>6. Create a sense of urgency<\/h3>\n\n\n\n<p>Build a sense of urgency in your Mother\u2019s Day messages. Include a countdown timer in your campaign. Encourage subscribers to pre-order greeting cards and gifts. Or, run a limited-time Mother\u2019s Day promotion.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"377\" height=\"1024\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/02\/mothers-day-email-example_everlane-377x1024.png\" alt=\"mother's day email example\" class=\"wp-image-122520\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/02\/mothers-day-email-example_everlane-377x1024.png 377w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/02\/mothers-day-email-example_everlane-110x300.png 110w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/02\/mothers-day-email-example_everlane-768x2086.png 768w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/02\/mothers-day-email-example_everlane-565x1536.png 565w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/02\/mothers-day-email-example_everlane-754x2048.png 754w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/02\/mothers-day-email-example_everlane.png 942w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/reallygoodemails.com\/emails\/free-2-day-shippingfor-mom\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Source<\/em><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>For example, this Mother\u2019s Day email campaign from Everlane offers free two-day shipping for one day only. It also encourages subscribers to make sure that they order \u201cin time for her special day.\u201d<\/p>\n\n\n\n<h3>7. Optimize your &#8216;inbox envelope&#8217; to boost email open rates<\/h3>\n\n\n\n<p>Like with any email, if you want it to get noticed in the inbox, you need to optimize what we like to call your \u2018<strong>inbox envelope<\/strong>\u2018. This envelope consists of three main elements: <a href=\"https:\/\/www.sendinblue.com\/blog\/email-sender-name\/\"><strong>sender name<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.sendinblue.com\/blog\/best-email-subject-lines\/\"><strong>email subject line<\/strong><\/a><strong> and email preview text<\/strong> (also known as a <a href=\"https:\/\/www.sendinblue.com\/blog\/optimize-email-preheader\/\">preheader<\/a>).<\/p>\n\n\n\n<p>Let\u2019s look briefly at how you can use these elements to your advantage.<\/p>\n\n\n\n<h4>Check your sender name<\/h4>\n\n\n\n<p>It\u2019s the first thing the recipient looks at when they receive an email message.&nbsp;<\/p>\n\n\n\n<p>Your sender name needs to display a real name, whether it be the company\u2019s name or an employee\u2019s name \u2014 not just an email address. This enforces trust and reassures the recipient that the email is genuine.&nbsp;<\/p>\n\n\n\n<h4>Craft an enticing Mother\u2019s Day email subject line<\/h4>\n\n\n\n<p>Some quick tips to achieve this:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><strong>Address the reader\u2019s pain points<\/strong>. Let\u2019s say they\u2019ve left their Mother\u2019s Day shopping to the last minute. Prime opportunity to put forward a solution in your subject line. (&#8220;Order today to deliver in time for Mother\u2019s Day.&#8221;)<\/li><li><strong>Make it personalized<\/strong>. If you\u2019re a Brevo (formerly Sendinblue) user you can easily personalize your email subject lines with <a rel=\"noreferrer noopener\" href=\"https:\/\/help.sendinblue.com\/hc\/en-us\/articles\/360001008200-Personalize-your-email-with-contact-attributes\" target=\"_blank\">custom contact attributes<\/a>.<\/li><li><strong>Keep it short<\/strong> (50 characters or less)<\/li><li><strong>Add an <\/strong><a href=\"https:\/\/www.sendinblue.com\/blog\/emojis-in-email\/\"><strong>emoji<\/strong> to your email subject line<\/a> \u2014 but be careful not to overdo it either!<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h5>Mother\u2019s Day email subject line examples<\/h5>\n\n\n\n<p>Boost your Mother\u2019s Day email open rates with a short, punchy subject line that speaks to the value within the email.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><em>It\u2019s not too late! Order now to deliver in time for Mother\u2019s Day<\/em><\/li><li><em>No idea what to get Mom? Check out these ideas!<\/em><\/li><li><em>Last minute shopping for Mother\u2019s Day? We\u2019ve got you covered<\/em><\/li><li><em>Don\u2019t break the bank this Mother\u2019s Day<\/em><\/li><li><em>Check out our amazing Mother\u2019s Day sale<\/em><\/li><li><em>Ready to get your Mother\u2019s Day shopping on?<\/em><\/li><li><em>Mother\u2019s Day special: 10% sitewide discount<\/em><\/li><li><em>Free shipping for Mother\u2019s Day this weekend ONLY<\/em><\/li><li><em>7 gift ideas your Mom is gonna love<\/em><\/li><li><em>The ultimate Mother\u2019s Day gift guide<\/em><\/li><li><em>Make it a Mother\u2019s Day she\u2019ll never forget<\/em><\/li><li><em>Mother\u2019s Day Special: Free Shipping on all orders over $25<\/em><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>For more examples, check out our article dedicated to <a href=\"https:\/\/www.sendinblue.com\/blog\/mothers-day-email-subject-lines\/\">Mother\u2019s Day email subject lines<\/a>!&nbsp;<\/p>\n\n\n\n<h4>Customize the preview text to complement the email subject line<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.sendinblue.com\/blog\/email-preview-text\/\">Email preview text<\/a> is the short snippet of text that immediately follows the subject line when viewing an email in an inbox.<\/p>\n\n\n\n<p>Your subject line and preview text should work together to tell your reader a story. \ud83d\udcd5<\/p>\n\n\n\n<p>Note that not all email clients display preview text, so it\u2019s best not to use it for essential information.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"blocTips\"><i class=\"fa fa-book\"><\/i><span class=\"title\">Related:<\/span>\n<span><\/span><ul style=\"margin-bottom: 0px;\" class=\"listFont iconChevron listLeft\">\n \t<li><a href=\"https:\/\/www.sendinblue.com\/blog\/fathers-day-email-subject-lines\/\" title=\"Titre de l'article\" target=\"_blank\" rel=\"noopener\">120 Father\u2019s Day Email Subject Lines to Excite Customers and Boost Conversions<\/a><\/li>\n \t<li><a href=\"https:\/\/www.sendinblue.com\/blog\/easter-email-subject-lines\/\" title=\"Titre de l'article\" target=\"_blank\" rel=\"noopener\">150 Easter Email Subject Lines to Spruce up Your Spring Email Campaign<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"mothers-day-email-template\">Designing Your Mother\u2019s Day Email Template<\/h2>\n\n\n\n<h3>Email design tools and resources<\/h3>\n\n\n\n<p>If you\u2019re just starting out as an email marketer, you might be wondering about your options for creating an email template.&nbsp;<\/p>\n\n\n\n<p>Most <a href=\"https:\/\/www.sendinblue.com\/email-marketing-software\/\">email marketing software<\/a> comes with email design tools that beginners can easily play around with. \ud83c\udfa8<\/p>\n\n\n\n<p>With Brevo (formerly Sendinblue), our email design suite includes Drag &amp; Drop, HTML, and Rich Text editors, as well as a free gallery of over 40 <a href=\"https:\/\/www.sendinblue.com\/blog\/newsletter-templates\/\">newsletter templates<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/05\/Drag-n-Drop-EN-1-1024x640.png\" alt=\"Free drag and drop email builder.\" class=\"wp-image-124425\" width=\"768\" height=\"480\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/05\/Drag-n-Drop-EN-1-1024x640.png 1024w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/05\/Drag-n-Drop-EN-1-300x188.png 300w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/05\/Drag-n-Drop-EN-1-768x480.png 768w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/05\/Drag-n-Drop-EN-1-1536x960.png 1536w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/05\/Drag-n-Drop-EN-1-2048x1280.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>A look at Brevo&#8217;s Drag &amp; Drop editor<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>You can test-drive these tools anytime on Brevo&#8217;s forever free plan with up to 300 emails a day and unlimited email subscribers.&nbsp;<\/p>\n\n\n\n<div class=\"aligncenter wp-block-image\"> \n<p><a class=\"button btn-center\" title=\"Try out Brevo's email design tools for free\" href=\"https:\/\/onboarding.brevo.com\/account\/register\/\" target=\"_blank\" rel=\"noopener noreferrer\">Try out Brevo&#8217;s email design tools for free &gt;&gt;<\/a><\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Having a ready-made template will definitely speed things up. Either grab one from the many <a href=\"https:\/\/www.sendinblue.com\/blog\/free-responsive-email-templates\/\">free email template resources<\/a> online or splash out on a <a href=\"https:\/\/www.sendinblue.com\/custom-email-templates\/\">custom-made template<\/a> by an email designer.<\/p>\n\n\n\n<p>Here\u2019s a beautiful custom Mother\u2019s Day email template created by our in-house email design team at Brevo.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/05\/Brevo-mothers-day-campaign-template-1024x516.png\" alt=\"Free mother's day email template with Brevo. \" class=\"wp-image-125522\" width=\"768\" height=\"387\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/05\/Brevo-mothers-day-campaign-template-1024x516.png 1024w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/05\/Brevo-mothers-day-campaign-template-300x151.png 300w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/05\/Brevo-mothers-day-campaign-template-768x387.png 768w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/05\/Brevo-mothers-day-campaign-template-1536x774.png 1536w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2023\/05\/Brevo-mothers-day-campaign-template-2048x1032.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3>Design tips for your Mother\u2019s Day email template<\/h3>\n\n\n\n<p>Your Mother\u2019s Day email design plays a huge role in making people click and engage with your email content. It\u2019s well worth spending some time on getting it right.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>If you customize your email template to the theme of Mother\u2019s Day, <strong>make sure your branding is still easily recognized<\/strong> with a clearly visible logo. Brand recognition is important for email engagement. If a subscriber is in doubt about the sender, they\u2019re more likely to mark the email as spam.<\/li><li>Use plenty of blank space so your Mother\u2019s Day gift guide doesn\u2019t look too cluttered or overwhelming.&nbsp;<\/li><li>Make sure that images for gift ideas are of high quality. Avoid images that are too large or too small, as these can cause deliverability issues.<\/li><li>Experiment with <a href=\"https:\/\/www.sendinblue.com\/blog\/gifs-in-email\/\">animated GIFs in email<\/a>. Just remember to compress your GIFs beforehand as the GIF file sizes can be quite large (<a rel=\"noreferrer noopener\" href=\"https:\/\/gifcompressor.com\/\" target=\"_blank\">GIFcompressor<\/a> is a great tool for this).<\/li><li>Send yourself a test to ensure the email content displays correctly on different device sizes, especially mobile. While you\u2019re at it, check that any landing pages you\u2019ve linked to are also optimized for mobile.&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"blocTips\"><i class=\"fa fa-book\"><\/i><span class=\"title\">Related:<\/span>\n<span><\/span><ul style=\"margin-bottom: 0px;\" class=\"listFont iconChevron listLeft\">\n \t<li><a href=\"https:\/\/www.sendinblue.com\/blog\/email-design-best-practices\/\" title=\"Titre de l'article\" target=\"_blank\" rel=\"noopener\">7 Email Design Best Practices for 2023<\/a><\/li>\n \t<li><a href=\"https:\/\/www.sendinblue.com\/blog\/25-holiday-email-marketing-templates\/\" title=\"Titre de l'article\" target=\"_blank\" rel=\"noopener\">Free Holiday Email Templates to Stand Out This Season<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"mothers-day-email\">Send Your Mother\u2019s Day Email with Brevo<\/h2>\n\n\n\n<p>Hopefully, these ideas and examples gave you some inspiration on how to boost sales with Mother\u2019s Day email marketing.&nbsp;<\/p>\n\n\n\n<p>Lastly, we at Brevo (formerly Sendinblue) would like to wish a happy Mother\u2019s Day to moms everywhere \u2013 none of us would be here without you! \ud83d\udc93<\/p>\n\n\n\n<p>For more content like this, download our 2023 holiday marketing calendar! It\u2019s full of important dates and helpful digital marketing tips for every month of the year <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mother\u2019s Day email marketing campaigns are a great way to drive ecommerce sales by helping your email subscribers choose the perfect Mother\u2019s Day gift. Read on to discover our top tips for boosting conversions this Mother\u2019s Day. With Mother\u2019s Day just around the corner (March 19 for Ireland &amp; the UK and May 14 in [&hellip;]<\/p>\n","protected":false},"author":169,"featured_media":42728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[4390],"tags":[],"yst_prominent_words":[1309,3129,1338,3593,1135,3074,1382,1350,1379,2284,1257,1247,4261,1369,1383,1233,1308],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/posts\/7700"}],"collection":[{"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/users\/169"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/comments?post=7700"}],"version-history":[{"count":2,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/posts\/7700\/revisions"}],"predecessor-version":[{"id":127882,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/posts\/7700\/revisions\/127882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/media\/42728"}],"wp:attachment":[{"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/media?parent=7700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/categories?post=7700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/tags?post=7700"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/yst_prominent_words?post=7700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}