{"id":99239,"date":"2020-08-12T09:12:00","date_gmt":"2020-08-12T09:12:00","guid":{"rendered":"https:\/\/www.sendinblue.com\/?p=99239"},"modified":"2023-05-12T11:13:51","modified_gmt":"2023-05-12T09:13:51","slug":"email-footer","status":"publish","type":"post","link":"https:\/\/www.sendinblue.com\/blog\/email-footer\/","title":{"rendered":"11 Things to Include in Your Email Footer (+ Examples)"},"content":{"rendered":"\n<p>An email footer rarely gets the attention it deserves mainly because a lot of time is spent nailing the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.sendinblue.com\/blog\/best-email-subject-lines\/\" target=\"_blank\">subject line<\/a> and <strong>the core email copy. And rightly so.&nbsp;<\/strong><\/p>\n\n\n\n<p>But here\u2019s the deal: you can\u2019t smash it out of the park without an appealing, informative, and legally compliant email footer.\u00a0<\/p>\n\n\n\n<p>So let\u2019s talk about all things email footer and particularly look at what elements to include to work your <a href=\"https:\/\/www.sendinblue.com\/blog\/what-is-email-marketing\/\" data-type=\"URL\" data-id=\"https:\/\/www.sendinblue.com\/blog\/what-is-email-marketing\/\">email marketing<\/a> charm. Sooner than you know, your email engagement rate will shoot through the roof. ?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>What is an email footer?<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Email footer or an email signature as it\u2019s also called sits at the bottom of your email. Some marketers think of it as a brand\u2019s business card, but let\u2019s not restrict the definition or design to just that.&nbsp;<\/p>\n\n\n\n<p>There\u2019s plenty you can add to your email footer to keep the recipients engaged and interested in your brand.<\/p>\n\n\n\n<p>Other important elements of an email are:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.sendinblue.com\/blog\/email-preheader\/\" data-type=\"post\" data-id=\"116321\">Email preheader<\/a><\/li><li><a href=\"https:\/\/www.sendinblue.com\/blog\/email-preview-text\/\" data-type=\"post\" data-id=\"10038\">Preview text<\/a><\/li><li><a href=\"https:\/\/www.sendinblue.com\/blog\/email-call-to-action-best-practices\/\" data-type=\"URL\" data-id=\"https:\/\/www.sendinblue.com\/blog\/email-call-to-action-best-practices\/\">Call-to-action<\/a> buttons<\/li><\/ul>\n\n\n\n<h2>Does the email footer even matter?&nbsp;<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>A good email exudes professionalism and sophistication from head to toe. This basically means that for your email efforts to pay off and make a decent, first impression you must design them with care.&nbsp;<\/p>\n\n\n\n<p>Subscribers notice everything, and even though email footers seem insignificant they do improve the quality of interaction with your brand.&nbsp;<\/p>\n\n\n\n<h3>Email design pro tip<\/h3>\n\n\n\n<p>Insert trackable links in your email footer to see where exactly people click! Your <a href=\"https:\/\/www.sendinblue.com\/email-marketing-software\/\" data-type=\"URL\" data-id=\"https:\/\/www.sendinblue.com\/email-marketing-software\/\">email marketing software<\/a> should offer heatmaps with a clear view of your whole email and the links and elements people click.<\/p>\n\n\n\n<h2>Legal requirements for email footers<\/h2>\n\n\n\n<p>There are two must-haves in any email footer. Missing them can result in big fines and negative email performance. <\/p>\n\n\n\n<h3>1. Unsubscribe or manage preferences<\/h3>\n\n\n\n<p>To think you can do without it can land you in trouble. In fact, it can cost you up to <a href=\"http:\/\/ec.europa.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">20 million or 4% of your annual global turnover<\/a>, whichever is greater, particularly if you are a brand with subscribers in the EU.&nbsp;<\/p>\n\n\n\n<p>Still thinking it worth the risk? Change tracks, because email recipients enjoy a special power of reporting you spam. It\u2019s also the easiest to stop you from flooding their inboxes. Result? Your <a href=\"https:\/\/www.sendinblue.com\/blog\/mistakes-damaging-email-sender-score\/\">email sender reputation<\/a> will take a big blow.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"594\" height=\"456\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-unsubscribe-email-min-1.png\" alt=\"Tweet about missing unsubscribe link in email\" class=\"wp-image-99242\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-unsubscribe-email-min-1.png 594w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-unsubscribe-email-min-1-300x230.png 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Obviously you put a lot of effort into <a href=\"https:\/\/www.sendinblue.com\/blog\/email-list-building\/\">building your email list<\/a>, but let\u2019s admit that <strong>subscribers who barely engage with you are of no value<\/strong>. Besides, the sooner you give them the option to exit, the better your email engagement and conversions. So make sure you also scrub your list clean regularly.&nbsp;<\/p>\n\n\n\n<p>Circling back, MeUndies\u2019 email footer is a good example of how minimalism can make the unsubscribe option easy to spot.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-me-undies-min-1.png\" alt=\"unsubscribe link in email footer\" class=\"wp-image-99244\" width=\"671\" height=\"329\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-me-undies-min-1.png 894w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-me-undies-min-1-300x147.png 300w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-me-undies-min-1-768x377.png 768w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>But lest you forget, see to it that the following step is straightforward and unsubscribes them. Also for what it\u2019s worth, maybe ask why they\u2019re leaving through a survey similar to one below so that you can fix the leak.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-monica-vinader-min-1.png\" alt=\"update your email preferences form in email\" class=\"wp-image-99246\" width=\"605\" height=\"643\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-monica-vinader-min-1.png 807w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-monica-vinader-min-1-282x300.png 282w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-monica-vinader-min-1-768x816.png 768w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3>2. Legal information<\/h3>\n\n\n\n<p>Including information such as your company\u2019s registered office address, post office box, privacy policy, terms and conditions, and copyright means <a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/can-spam-act-compliance-guide-business#:~:text=The%20CAN%2DSPAM%20Act%2C%20a,out%20tough%20penalties%20for%20violations.&amp;text=The%20law%20makes%20no%20exception%20for%20business%2Dto%2Dbusiness%20email.\" target=\"_blank\" rel=\"noreferrer noopener\">complying with anti-spam government regulation<\/a> worldwide.&nbsp;<\/p>\n\n\n\n<p>Plus, when your recipients see those bits of information they trust you more. This Fender\u2019s email signature includes all that makes the email seem authentic.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"650\" height=\"261\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-fender-min-1.png\" alt=\"legally required information in footer about address, company, etc.\" class=\"wp-image-99248\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-fender-min-1.png 650w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-fender-min-1-300x120.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><a href=\"https:\/\/reallygoodemails.com\/emails\/black-friday-sale-starts-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In case you\u2019re a Brevo (formerly Sendinblue) customer, you\u2019ll notice that the newsletter templates have space for you to add these important bits of information.\u00a0<\/p>\n\n\n\n<p>And if you\u2019re still warming up to Brevo, you can test-drive our email editor and templates anytime by <a href=\"https:\/\/onboarding.sendinblue.com\/account\/register\">signing up to the free plan<\/a>.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Email footer: 9 things to consider including for max impact&nbsp;<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Listed below are some of the things you see quite often and others not so much. We\u2019re sure that by the end of it, you\u2019ll learn how to work them in a combination to make the email footer work for you. So jump in.&nbsp;&nbsp;<\/p>\n\n\n\n<h3>1. Social proof<\/h3>\n\n\n\n<p>Statista reports that <a rel=\"noreferrer noopener\" href=\"https:\/\/www.statista.com\/statistics\/253371\/ways-online-customer-reviews-affect-opinion-of-local-businesses\/\" target=\"_blank\">30% of consumers<\/a> believe that social proof influences their confidence in purchase decisions. Chances are that you\u2019re already using it in your core email copy. But you could very well use it in the footer.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example of Superdry\u2019s slick marketing move. The star rating shown is based on massive 168,255 reviews, which builds their credibility and makes customers\u2019 decision-making process simpler.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"739\" height=\"418\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-superdry-min-1.png\" alt=\"social proof including reviews in email footer\" class=\"wp-image-99250\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-superdry-min-1.png 739w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-superdry-min-1-300x170.png 300w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Another social proof you can use is certifications like the one used in the GlamCorner email:&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"718\" height=\"637\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-glamcorner-min-1.png\" alt=\"certifications as social proof in email footer\" class=\"wp-image-99252\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-glamcorner-min-1.png 718w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-glamcorner-min-1-300x266.png 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Bonus tip:<\/strong> Include social proof in your transactional email footer so that there\u2019s no room for a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.psychologytoday.com\/us\/blog\/wishful-thoughts\/201708\/buyer-s-remorse#:~:text=Although%20the%20notion%20of%20buyer's,be%20satisfied%20with%20our%20decisions.&amp;text=Such%20dissonance%20reduction%20usually%20cancels%20out%20or%20moderates%20feelings%20of%20buyer's%20remorse.\" target=\"_blank\">buyer\u2019s remorse<\/a>. You know when you experience post-purchase regret and think you might have gotten a better deal somewhere else. Yes, that.&nbsp;<\/p>\n\n\n\n<h3>2. A thank you note<\/h3>\n\n\n\n<p>While nothing can beat <a href=\"https:\/\/blog.smile.io\/thanking-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">hand-written thank you notes<\/a>, expressing gratitude to your customers through an email footer can also warm their hearts. It\u2019s what also humanizes your brand. Besides, you know how the thought matters and all that, right?&nbsp;<\/p>\n\n\n\n<p>For inspiration, check out how Huckberry thanks their subscriber and also evoke a sense of community in the same breath.&nbsp;<\/p>\n\n\n\n<p>While the impact might not be immediate, the gesture makes the customer feel valued, which then <strong>creates a compounding effect over some time<\/strong>. Think brand loyalty (repeat purchases) and advocacy (word of mouth).&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"746\" height=\"383\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-huckberry-min-1.png\" alt=\"thank you in email footer\" class=\"wp-image-99254\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-huckberry-min-1.png 746w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-huckberry-min-1-300x154.png 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3>3. Ways to get in touch<\/h3>\n\n\n\n<p>Even though your contact information is on your website, mentioning it in your email eases customers, especially given the type of email sent.&nbsp;<\/p>\n\n\n\n<p>To give you some context,<strong> <\/strong>transactional emails, especially<strong> <\/strong>order confirmation or shipping emails have higher opening rates compared to non-transactional ones. Partly because these emails reassure customers that you\u2019ve received their order or\/and that it\u2019s on its way.&nbsp;<\/p>\n\n\n\n<p>Now when you mention in the email footer that you\u2019re available for <a href=\"https:\/\/www.sendinblue.com\/blog\/live-chat-for-business\/\">live chat<\/a>, it comforts them even more that you\u2019re a click away if they need help. This kind of reassurance then goes a long way in trusting your brand for being accessible and customer-centric.&nbsp;<\/p>\n\n\n\n<p>Sample Pura Vida\u2019s email footer where chat and FAQ are mentioned side-by-side.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"589\" height=\"453\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-pura-vida-min-1.png\" alt=\"contact details in email footer\" class=\"wp-image-99256\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-pura-vida-min-1.png 589w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-pura-vida-min-1-300x231.png 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3>4. Social profile links<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seven in 10 Americans<\/a> use social media. What\u2019s more, Sprout Social research shows <a href=\"https:\/\/media.sproutsocial.com\/uploads\/2020-Sprout-Social-Index-Above-and-Beyond.pdf?utm_medium=Email&amp;utm_content=GuideTrigger\" target=\"_blank\" rel=\"noreferrer noopener\">89% of consumers<\/a> will buy from a brand they follow on social and a whopping 75% will increase their spending with their brand.&nbsp;<\/p>\n\n\n\n<p>Including social links in the email footer is a great way to <strong>tell your subscribers about your favorite social hangouts and accessibility<\/strong>. So work to amplify your social media presence. <\/p>\n\n\n\n<p>Design-wise, social icons should be in sync with the rest of the email theme and color. Plus, mention only those where you\u2019re active.<\/p>\n\n\n\n<p>For inspiration, here\u2019s Frank Body\u2019s email signature:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"713\" height=\"469\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-frank-body-min-1.png\" alt=\"social profile links in email footer\" class=\"wp-image-99258\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-frank-body-min-1.png 713w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-frank-body-min-1-300x197.png 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>You could also make some challenge announcements to build some enthusiasm among your customers and mention the branded hashtag:&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"591\" height=\"488\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-TikTok-min-1.png\" alt=\"branded hashtag promoted in email footer\" class=\"wp-image-99260\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-TikTok-min-1.png 591w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-TikTok-min-1-300x248.png 300w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3>5. Brand mission or values<\/h3>\n\n\n\n<p>Constantly exposing and reminding them of what your brand stands for <strong>triggers the <\/strong><a href=\"https:\/\/blog.jeremysaid.com\/choice-supportive-bias-can-increase-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>choice-supportive bias<\/strong><\/a><strong>.<\/strong> In simple words, they feel good about their decision to subscribe to your newsletters and also proud of being associated with your brand.&nbsp;<\/p>\n\n\n\n<p>In the email footer by Two-Thirds, the brand\u2019s mission and values primes subscribers that they stand for something good.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"640\" height=\"342\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-two-thirds-min-1.png\" alt=\"brand mission and values in email footer\" class=\"wp-image-99262\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-two-thirds-min-1.png 640w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-two-thirds-min-1-300x160.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3>6. Request them to whitelist you<\/h3>\n\n\n\n<p>Usually, ISPs have strict regulations that protect their clients from receiving spam\/unsolicited emails. This means that your email, despite all the hard work you put into creating it, might land up in their spam folder.\u00a0<\/p>\n\n\n\n<p>In a nutshell, drop a small message in your email footer asking to add you to their address book. It\u2019ll ensure they don\u2019t miss any of your emails + boost email engagement.&nbsp;<\/p>\n\n\n\n<p>As practice, mention it in your welcome email. Even better, in your order confirmation email footer, tell them that adding you to the \u2018Safe Senders\u2019 list will ensure they\u2019ll continue receiving their order updates.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"587\" height=\"442\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-postable-min-1.png\" alt=\"whitelist request in email footer\" class=\"wp-image-99264\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-postable-min-1.png 587w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-postable-min-1-300x226.png 300w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/reallygoodemails.com\/emails\/new-year-sale-this-weekend-25-off\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Source<\/em><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>7. Website and\/or blog<\/h3>\n\n\n\n<p>Having subscribed to the Unbounce blog, I was sent a welcome email whose footer had their website and blog link. The links were hard to miss because they stood out against the white background. Plus, their clear intent of keeping me engaged and warming me up to their content was on point as most of it circled back to their blog.\u00a0<\/p>\n\n\n\n<p>You\u2019re taking notes, aren\u2019t you?!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"655\" height=\"331\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-unbounce-min-1.png\" alt=\"site links in email footer\" class=\"wp-image-99267\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-unbounce-min-1.png 655w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-unbounce-min-1-300x152.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3>8. Option to download the app<\/h3>\n\n\n\n<p>After shopping online, <a href=\"https:\/\/www.statista.com\/statistics\/809878\/app-categories-accessed-after-shopping-online-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">42% of consumers<\/a> use a shopping app. Which implies that having the app download link in your transaction emails is a brilliant idea because the chances of your customer interacting with you on app multiplies.&nbsp;<\/p>\n\n\n\n<p>Besides, it\u2019s friction-free as <strong>they can jump straight to the store and test-drive your app<\/strong>. To convince them though, like Uniqlo, you could <strong>offer an incentive<\/strong>. It\u2019s a great persuasion tactic since there\u2019s nothing to lose really.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"771\" height=\"357\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-life-wear-min-1.png\" alt=\"app download promoted in email footer\" class=\"wp-image-99269\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-life-wear-min-1.png 771w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-life-wear-min-1-300x139.png 300w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-life-wear-min-1-768x356.png 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3>9. Refer to a friend<\/h3>\n\n\n\n<p>Happy customers, who say they\u2019ll refer you <a href=\"https:\/\/www.referralcandy.com\/blog\/top-of-mind\/\" target=\"_blank\" rel=\"noreferrer noopener\">don\u2019t end up doing that<\/a>. But never mind that.&nbsp;<\/p>\n\n\n\n<p>What\u2019s important is to remember that <strong>referrals create a networking effect <\/strong>and result in bigger and better conversions.&nbsp;<\/p>\n\n\n\n<p>The LTV for new referral customers is <a href=\"https:\/\/www.invespcro.com\/blog\/referral-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">16% higher than non-referrals<\/a>. What does that tell you? That as you acquire more referred customers, you can convert them into brand advocates, and these will loop in new customers, and so forth. Put simply, <strong>your brand becomes the talk of the town<\/strong>.&nbsp;<\/p>\n\n\n\n<p>That said, you can\u2019t achieve this without having a solid referral program in place. So get to work and make a worthy mention of it in your email signature as Dropps does:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"599\" height=\"274\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-dropps-min-1.png\" alt=\"referral campaign promoted in email footer\" class=\"wp-image-99271\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-dropps-min-1.png 599w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-dropps-min-1-300x137.png 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>In the meanwhile, you could simply ask for your email to be forwarded to a friend:&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"601\" height=\"412\" src=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-girlboss-min-1.png\" alt=\"forward to a friend link in email footer\" class=\"wp-image-99273\" srcset=\"https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-girlboss-min-1.png 601w, https:\/\/www.sendinblue.com\/wp-content\/uploads\/2020\/07\/email-footer-girlboss-min-1-300x206.png 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Pack a punch in your next email footer<\/h2>\n\n\n\n<p>Hopefully, you\u2019ll use this guide to come up with impressive email footers while also having fun experimenting.&nbsp;<\/p>\n\n\n\n<p>Now if you will, how about sending your next email campaign using Brevo (formerly Sendinblue)? As for the email footer, you can customize the default footer and create standout email campaigns.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"\"><tbody><tr><td>\n<h4 style=\"text-align: center\"><span>Jumpstart your email strategy with Brevo <\/span><\/h4>\n<p style=\"text-align: center\">Free plan includes access to all core email features, 300 emails\/day, 40+ email templates with customizable elements to create your best email footer.<\/p>\n<p style=\"text-align: center\"><a class=\"button\" title=\"Open my free Brevo account now\" href=\"https:\/\/app.brevo.com\/account\/register\/\" target=\"_blank\" rel=\"noopener noreferrer\">Open my free Brevo account now &gt;&gt;<\/a><\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>An email footer rarely gets the attention it deserves mainly because a lot of time is spent nailing the subject line and the core email copy. And rightly so.&nbsp; But here\u2019s the deal: you can\u2019t smash it out of the park without an appealing, informative, and legally compliant email footer.\u00a0 So let\u2019s talk about all [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":124017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[10],"tags":[],"yst_prominent_words":[3868,1422,3869,3866,1250,1636,1726,3864,3870,1135,3867,3865,2306,2052,1779,1176,2246,2232,3342],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/posts\/99239"}],"collection":[{"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/comments?post=99239"}],"version-history":[{"count":2,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/posts\/99239\/revisions"}],"predecessor-version":[{"id":125217,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/posts\/99239\/revisions\/125217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/media\/124017"}],"wp:attachment":[{"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/media?parent=99239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/categories?post=99239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/tags?post=99239"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.sendinblue.com\/wp-json\/wp\/v2\/yst_prominent_words?post=99239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}