{"id":110632,"date":"2023-06-20T15:25:00","date_gmt":"2023-06-20T13:25:00","guid":{"rendered":"https:\/\/www.sendinblue.com\/?p=110632"},"modified":"2023-07-20T17:05:31","modified_gmt":"2023-07-20T15:05:31","slug":"what-is-a-newsletter","status":"publish","type":"post","link":"https:\/\/www.sendinblue.com\/blog\/what-is-a-newsletter\/","title":{"rendered":"What Is A Newsletter? Definition, Purpose & Resources"},"content":{"rendered":"\n
What is a newsletter? Well, it can be a lot of things! That\u2019s part of what makes this email marketing tool so valuable for businesses. <\/strong><\/p>\n\n\n\n Newsletters are affordable, easy to create, and have an impressive return on investment<\/a>. Plus, they\u2019re a way to communicate with your contacts about something they\u2019re interested in. What\u2019s not to love?<\/p>\n\n\n\n To best answer our question \u2013 \u201cwhat is a newsletter?\u201d \u2013 we\u2019ve broken things down into a few bite-sized pieces:<\/p>\n\n\n\n Newsletters are a form of email communication used for sharing information with your subscribers. From promotional emails to industry news, newsletters are a way to engage your contacts in a conversation that goes beyond transactions. Ultimately, they help you build your reputation and develop credibility with your subscribers. <\/p>\n\n\n\n Part of what businesses love about email newsletters is how multi-purpose they are. They help you share news and information relevant to your community of subscribers. Use newsletters to:<\/p>\n\n\n\n Newsletters are part of a larger digital marketing strategy and can be used alongside social media to diversify your relationship with your subscribers. A study by Brevo (formerly Sendinblue)<\/a> found that consumers\u2019 preferred communication channel with small businesses is email. Starting to see why email newsletters are truly an irreplaceable part of your overall digital marketing strategy?<\/p>\n\n\n\nWhat is a newsletter?<\/h2>\n\n\n\n