{"id":116539,"date":"2023-07-26T18:31:05","date_gmt":"2023-07-26T16:31:05","guid":{"rendered":"https:\/\/www.sendinblue.com\/?p=116539"},"modified":"2023-07-27T12:44:57","modified_gmt":"2023-07-27T10:44:57","slug":"email-automation-software","status":"publish","type":"post","link":"https:\/\/www.sendinblue.com\/blog\/email-automation-software\/","title":{"rendered":"10 Best Email Automation Tools for Growing Businesses (2023)"},"content":{"rendered":"\n
Email automation software helps you send targeted email campaigns to your subscriber list without having to spend hours personalizing and tracking each email. Read on to find out which email marketing automation tool best fits your business needs.<\/strong><\/p>\n\n\n\n All email marketing automation software work in the same way, by sending emails based on triggers \u2014 pre-defined steps your leads will take in their customer journey. <\/p>\n\n\n\n Unlike regular marketing emails that are sent to a contact list on a fixed schedule or at intervals (like in a drip campaign), automated emails are sent when customer behavior matches the conditions defined in an automated workflow.<\/p>\n\n\n\n Pricing for email marketing automation platforms generally fall into two categories:<\/p>\n\n\n\n Some email automation tools are more expensive when you have a large number of subscribers. Ecommerce businesses typically have a large contact list which makes email service providers with unlimited contacts particularly attractive from a pricing standpoint.<\/p>\n\n\n\n Agencies and other types of businesses with fewer, high-value clients usually have a much smaller contact list and are therefore likely to favor ESPs who only limit the number of sent emails.<\/p>\n\n\n\n Other things to look out for in an email automation platform:<\/p>\n\n\n\n There are plenty of email marketing software providers and each has different strengths and pricing schemes. <\/p>\n\n\n\n To make it easier for you to select the best marketing solution for your business, we\u2019ve narrowed down our list to only include providers with quality customer support, great ease of use, and transparent pricing models.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Brevo (ex Sendinblue) is an email marketing automation platform that caters to businesses of all sizes. <\/p>\n\n\n\n With Brevo, email marketing beginners can launch their first campaign in minutes with several workflow examples and 40+ email templates. More experienced marketers can quickly create landing pages and run cross-promotions with Facebook ads, push notifications, WhatsApp, and SMS all in one dashboard.<\/p>\n\n\n\n An AI subject line generator will help you get your emails opened and read.<\/p>\n\n\n\n You can also connect your website with one-click integrations for WordPress, Shopify, and Prestashop, or use Zapier to connect thousands of apps (including Salesforce and HubSpot) to streamline your workflow.<\/p>\n\n\n\n Brevo\u2019s extensible API gives developers the power to create custom plugins for any use case, such as transactional emails triggered by in-app interactions, or smart product recommendations for a custom storefront. <\/p>\n\n\n\n What makes Brevo stand out is its high rate of email deliverability<\/a>. Getting your emails into the inbox of your subscribers \u2014 and avoiding spam labels \u2014 is crucial for the success of all your email campaigns. <\/p>\n\n\n\n Brevo uses double opt-in by default and lets you divide transactional and marketing emails into separate streams with different IP addresses (for free). Brevo also lets you automatically exclude unengaged subscribers, effectively guaranteeing higher open rates.<\/p>\n\n\n\n On the Free plan, Brevo provides audience segmentation, signup forms, a Sales Platform, page tracking, and marketing automation workflows for up to 2,000 contacts with a sending limit of 300 emails per day.<\/p>\n\n\n\n Paid plans with no daily sending limits start at $25\/month. Unlimited automation and full features start at $65\/month.<\/p>\n\n\n\n Free plan includes access to email automation workflows, 300 emails\/day, 40+ email templates, and customizable signup forms to grow your contact list.<\/p>\n Open my free Brevo account now >><\/a><\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nWhat to look for in email marketing automation software<\/h2>\n\n\n\n
The 10 best email automation tools<\/h2>\n\n\n\n
1. Brevo (ex Sendinblue)<\/a><\/h2>\n\n\n\n
Best Features<\/h4>\n\n\n\n
Pricing<\/h4>\n\n\n\n
\n Automate your email campaigns with Brevo<\/span><\/h4>\n
2. HubSpot<\/a><\/h2>\n\n\n\n